Honest Local SEO for Florists Working Northampton and Around
If you've got reviews, you've got skill, and you've got the work, but the calls have dried up, your problem is Google, not the market. We fix the Google bit.
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Northampton: Why Google Decides Who Gets the Calls
Northampton's housing is victorian terraces from the shoe industry era, inter-war semis, and modern estates on the outskirts, which means the typical jobs for florists are predictable and repeat. The owners who get the call-outs are the ones whose listing turns up first when somebody in Great Houghton or Moulton types the trade name into Google.
Florists working Northampton have a slightly different mix than florists elsewhere because of the neighbourhoods involved. Most Northampton florist calls come from Abington, Ecton Brook, Weston Favell and the corridor toward Wellingborough.
How Local SEO Actually Works for You
Florists in Northampton are competing with 20-40 other listings for the same calls. Here is what separates the busy florists from the ones whose phones have gone quiet. The list, with no marketing spin: website built by us, Google Business Profile run by us, review automation, missed-call text-back, quote follow-ups, monthly performance report, four pieces of fresh content per month. That's the package.
Florists in Northampton typically have between 20-40 direct competitors fighting for the same Google ranking. We get your florist listing into the top three by working on the things Google's local algorithm rewards: relevance, prominence, and citation consistency.
What customers Google when they need a florist: variations of same-day delivery, subscription services, and wedding flower arrangements. The florists that target those exact phrases on their Google profile are the ones whose phones do not stop ringing.
What Most Local Owners Get Wrong
When we look at florists in Northampton who have gone quiet, the cause is almost always the same one. Their Google Business Profile is half-empty and they are not ranking for the florist keywords Northampton customers actually use. Most quiet phones are not a customer problem. They are an indexing problem. The customers are still there. Google just isn't pointing them at you yet.
Real Clients We Already Run
In Northampton, the florists who keep their diary full are not the cheapest or the best. They are the ones whose Google listing turns up first when somebody searches for florist services in Northampton. We get your florist listing into that group. Seven paying clients across the UK. A plumber in Pontyclun who started us in March. A plumber in Nottingham with 188 reviews on Google. A heating engineer in Liverpool. A paving contractor in Staines. A bathroom fitter in Blackpool. A heating engineer near Battle. A plumber in Cheshunt. All paying monthly.
Next Step: A Free Audit
If you want a proper read on where your business stands online right now, ask for the free audit. We look at the same things we would look at if you were already paying us. You get the answer for free.
The Three Things That Move the Needle
Local SEO and Google Business Profile
Local SEO is the bulk of what we do. Real keyword research using DataForSEO, on-page optimisation for the queries that bring calls, Google profile management every week, and ranking checks every Monday. No hand-waving, no monthly PDF that says 'progressing well'.
Missed-Call Text-Back
Costs nothing extra to run, included in the monthly price. Most clients save the cost of the whole package within the first fortnight from this single feature.
Review Automation
Reviews show up in two places that matter: on your Google Business Profile (where new prospects see them) and as a ranking signal (Google rewards businesses with steady, recent review flow). We feed both at the same time.
What It Costs
Standard price: £199 setup, £199 a month after. Less than £6.70 a day. The website is built into the setup fee and you own it outright. You can leave after three months.
Setup
£199
One-off. Covers your website. Yours to keep forever.
Monthly
£199/mo
Less than £6.70 a day. One job from Google pays for the month.
What's included every month
- Website (included in setup fee)
- SEO management
- AEO management
- Google Business Profile management
- Website updates included
- Monthly performance report
- 4 blog posts per month
- Missed call text back
- Quote follow-up automation
- Review automation
Frequently Asked
What does it actually cost?
All in: £199 setup (one-off, covers the website, yours to keep) and £199 a month for everything else. We do not do tiered pricing or upsells. That is the price.
What do you actually do every month?
Three things, ranked by how quickly they pay back: missed-call text-back (instant), Google Business Profile management (weeks), and SEO (months). All three are included. No tiered features.
Do I need to do anything technical?
Not at all. We build, host, and run everything. If you can send a text message, you can use this service. We send you a monthly report and message you if we need anything from your end.
What if I already have a website?
Yes, that is normal. Most of our clients had a previous site (often built by an agency or a friend that did not work out). We bring it across, keep your domain, and rebuild whatever needs rebuilding.
How long until I see results?
Realistically: small wins from week one (more missed calls recovered, a few more reviews). Medium wins by month one (Google profile starting to climb). Bigger wins by month three (organic search rankings improving). Anyone promising overnight results is selling something.
Can I cancel?
You can cancel after the third month. No 30-day notice, no exit charge. The website is yours to keep. We just stop the management work.
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Get a Free Audit
Send us your business name and town. We'll send back a real audit of your Google listing, your website, and your top three local competitors. Same day, no sales call.