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SwiftLead - websites, SEO and ads for local businesses
Marketing for Estate Agents

Estate Agent Marketing That Wins More Instructions

Rightmove and Zoopla are great for buyers, but they won't win you vendor instructions. To get homeowners choosing your agency, you need your own online presence. We build it for you.

1,500+
Property Websites Audited
80%
Were Losing Calls
Sound familiar?

Most Estate Agents Are Invisible Online

You're great at your trade. But if customers can't find you, they're calling your competitors instead.

🏠

You're relying on portals for everything

Portals bring buyers, not vendors. If your only online presence is Rightmove and Zoopla, you're not building your own brand — and you're not winning instructions from homeowners searching Google.

🖥️

Your website looks like every other agency

Generic template sites don't differentiate you from the competition. Vendors want to see what makes your agency different — local expertise, recent results, a team they can trust.

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No one finds you when they search 'estate agents [your town]'

When a homeowner decides to sell, they search Google. If your agency doesn't appear on the first page or in the Map Pack, they'll book a valuation with whoever does. SEO puts you in front of vendors actively looking.

Your Google reviews are behind competitors

Vendors check reviews before booking valuations. If the agency down the road has 150 five-star reviews and you have 20, they'll get the call — even if your service is better.

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You're not running Google Ads for vendor keywords

Your competitors are bidding on 'sell my house [town]' and 'estate agents [town]'. Every click they get is a potential instruction you've lost. Google Ads put you in front of vendors ready to act.

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Your brand doesn't stand out locally

In a competitive market, brand recognition wins instructions. If homeowners don't see your agency consistently across Google, social media and local search, you're not top of mind when they decide to sell.

We were getting most of our instructions through word of mouth and door knocking. Since SwiftLead sorted our Google presence, we're getting valuation requests from homeowners who found us online. It's a completely new stream of business for us.

M

Mark T.

Greenfield Property Group, Leeds

Simple process

Three Steps to More Property Jobs

01

Get In Touch

Text James your business name. We'll check your online presence and build you a free demo showing what we'd do — no obligation.

02

We Fix It

We fix your website (speed, forms, security, mobile), sort your Google Maps listing, set up review requests, and get you on Google Local Services Ads if you want them — you only pay when someone calls.

03

You Get Calls

Your phone rings. Forms get filled in. Reviews grow. We send you a monthly report showing exactly what happened and what we're doing next.

What we offer

Packages for Estate Agents

Flat pricing. No hidden fees. Monthly packages have a 3-month minimum so we can show you real results.

Managed

Brand new website plus SEO, Google listing, AI search, and automations — your entire online presence managed.

  • Brand new professional website (included in setup)
  • SEO management — rank on Google for your trade + area
  • AEO — get recommended by ChatGPT, Siri & Google AI
  • Google Business Profile managed + optimised
  • Missed call text back + review automation (included)
  • Monthly performance report — rankings, traffic, leads
Get Your Free Audit
Most Popular

Growth

Everything in Managed plus Local Services Ads — Verified badge, pay per call, appear above everyone on Google.

  • Everything in Managed
  • Brand new website (included in setup)
  • Google Local Services Ads — appear above all results
  • Google Verified badge on your listing
  • You only pay when someone actually calls
  • Google Ads also available if needed
  • Weekly report — where every call came from
Get Your Free Audit

All packages include a 3-month minimum term. After that, rolling monthly — cancel with 30 days notice.
You always own your accounts and your Verified badge. We never lock you in.

FAQ

Questions From Estate Agents

Yes. Estate agents who rank for local vendor keywords like 'estate agents [town]' and 'sell my house [town]' get a steady stream of valuation requests from homeowners who are actively looking to sell. It's one of the most cost-effective ways to win new instructions.

The agencies winning the most instructions combine Google Maps visibility, Google Ads targeting vendor keywords, a strong website that showcases local expertise, and excellent Google reviews. We manage all of this for you.

Absolutely, especially for vendor keywords where a single instruction is worth thousands in commission. Google Ads put you at the top of search results for terms like 'sell my house' and 'best estate agents in [town]' — reaching homeowners at the exact moment they're ready to instruct.

Area guides that demonstrate local knowledge, recent sales to build credibility, a valuation request form to capture leads, team profiles to build trust, and strong local SEO so Google ranks you for the right searches. We build all of this into your site.

Get started

Get More Property JobsStarting Today

We'll check your website, Google Maps, and reviews — then send you a report showing exactly where you're losing enquiries.

James — SwiftLead founder

James

Founder, SwiftLead

No strings attached

100% free, no obligation

Get Started

Takes 15 seconds. We'll reply within 24 hours.

No obligation. No spam. We'll text or email you within 24 hours.