Marketing Built Specifically for UK Pavings
If you're a paving and you're not in the top three of Google Maps for your area, you're losing jobs every single week. We fix that, in plain English, with a price you can budget for.
Real client list · ask us for a reference call · we will give you a number
Why It's Different for Pavings
The marketing for pavings is mostly about being findable. Not branding, not content strategy, not social media presence. Findable. We make sure that when somebody types 'paving near me' your business is in the top three results.
Most calls pavings get are for weed growth between slabs, sunken paving, or new driveway installation. The work is governed by Association of Professional Landscapers (APL), Interlay, TrustMark and the typical paving customer is homeowners wanting new driveways or patios, property developers. Most pavings we work with see those exact problems make up four out of five jobs.
What We Actually Do
We work with seven UK trades businesses, and the same diagnosis keeps coming up across our pavings and other trades clients. The common thread is search visibility, not skill. Honest list of what is included so you can compare: website (built and hosted), Google Business Profile (set up and run weekly), review automation, SEO work, missed-call text-back, monthly report. Nothing hidden.
Specifically for pavings, we monitor about 25 local search terms that bring buying intent for paving services. We update your Google profile weekly with fresh photos and posts, and we run automatic review requests after every paving job. The whole paving package costs £199/month.
What Most Owners Get Wrong
Talking to pavings who have come through our door, the same story comes up every time. Pavings are doing the work properly but the customers searching online cannot find them. You can spot a business that has not done the Google work because the owner is always 'a bit slow this month'. The trades with sorted listings are not slow, ever. They might be picky about which jobs they take, but slow is not a thing.
The Clients We Already Run
We work with seven UK trades businesses, and the same diagnosis keeps coming up across our pavings and other trades clients. The common thread is search visibility, not skill. Small client list, on purpose. Seven UK trades businesses, each on a monthly plan, each with the same mobile number to text. The plan is to keep growing slowly enough that the service quality stays the same.
Next Step: A Free Audit
Click the audit button. Spend 20 seconds telling us your business name. Get a real audit back the same day, often within an hour. Decide whether to hire us afterwards. That is the entire process.
The Three Things That Move the Needle
Local SEO and Google Business Profile
The SEO covers your Google Business Profile (run weekly with fresh posts and photos), your website (on-page optimisation for the queries that bring calls), and your citations (consistent across the 30+ directories Google checks). Three pillars, all maintained continuously.
Missed-Call Text-Back
Missed-call text-back is the highest-ROI thing in the whole package. When you cannot answer, the system texts the caller within ten seconds. We have seen owners save three or four jobs a week from this alone.
Review Automation
What you get over a year is the difference between 'has 12 reviews from 2023' and 'has 50 reviews, the most recent one yesterday'. Google ranks the second listing higher every time.
What It Costs
Real numbers: £199 for the website, £199 a month for everything else. No phone-call quote, no 'contact us' button, no negotiation. The price is the price for everyone, every time.
Setup
£199
One-off. Covers your website. Yours to keep forever.
Monthly
£199/mo
Less than £6.70 a day. One job from Google pays for the month.
What's included every month
- Website (included in setup fee)
- SEO management
- AEO management
- Google Business Profile management
- Website updates included
- Monthly performance report
- 4 blog posts per month
- Missed call text back
- Quote follow-up automation
- Review automation
Frequently Asked
What does it actually cost?
£199 once + £199/month. The website is yours to keep even if you cancel. The minimum is three months so we have time to actually move the needle.
What do you actually do every month?
Three things, ranked by how quickly they pay back: missed-call text-back (instant), Google Business Profile management (weeks), and SEO (months). All three are included. No tiered features.
Do I need to do anything technical?
We handle every technical step. Website build, hosting, domain setup, DNS, Google Business Profile verification, schema markup, analytics. None of that is your job. You just answer the phone when calls come in.
What if I already have a website?
Easy. We migrate the existing site across and keep everything that is working. The domain stays yours. We just rebuild it on faster infrastructure and fix the things that are losing you calls.
How long until I see results?
We do not guarantee a number of leads or a ranking position because nobody can do that legitimately. We guarantee the work is done, the report is honest, and the system stays running. The results follow if you let it run for the three-month minimum.
Can I cancel?
Three-month minimum, then rolling. Cancel whenever, no fuss. The website stays yours, the domain stays yours, and we send you a clean handover so nothing breaks.
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Get a Free Audit
Send us your business name and town. We'll send back a real audit of your Google listing, your website, and your top three local competitors. Same day, no sales call.