Opticians: Stop Losing Jobs to Competitors Who Just Rank Higher
We get opticians found on Google. That is the whole pitch. Everything else is detail.
Built specifically for UK trades and local businesses
Why It's Different for Opticians
The honest reason most opticians struggle online is that they hire someone whose other clients are dentists or e-commerce. The advice does not transfer. We work specifically with trades and we know how the calls actually come in.
The work coming through the door for opticians is mostly specialist eyewear, children's eye tests, and deteriorating vision. Most opticians are accredited with General Optical Council (GOC), Association of British Dispensing Opticians (ABDO), and that is one of the things optician customers check before they call.
What We Actually Do
In our experience working with opticians, this is the part most optician owners do not realise. Google decides who gets called before the customer even sees a price or a review. Here is exactly what we do, in plain English. We sort out your Google Business Profile so it actually appears when people search nearby. We build you a fast website that loads on a phone in under two seconds. We get you reviews automatically after every job. And we set up a system that texts back when you miss a call.
Opticians who join the package go through the same optician-specific onboarding: we collect optician business details, photos, and existing reviews on day one. We build the optician site over the following week and start the optician SEO and Google profile work in week two.
What Most Owners Get Wrong
Opticians get told the same marketing advice as everyone else, and most of it does not apply. Here is what actually works for opticians in 2026. If you ask the average local business owner what their marketing is, the answer is usually 'word of mouth'. Word of mouth is great. It is also slow, unpredictable, and dries up the moment your best customers move house. Google is the bit that backs it up.
The Clients We Already Run
Here is what we tell opticians when they ask why their phone has slowed down. Most optician businesses are not ranking for the search terms that bring buying-intent calls in their area. Quietly running seven UK trades businesses at the moment. None of them are pilot customers. None of them are getting the service for free. They are all paying full price every month and they are all still here.
Next Step: A Free Audit
If you would rather skip the audit and just ask a question, you can do that too. There is a contact form below the audit button. We answer everything within a day, usually within an hour.
The Three Things That Move the Needle
Local SEO and Google Business Profile
We do the local SEO work weekly: keyword tracking for the searches that actually convert, Google Business Profile updates with fresh photos and posts, schema markup on every page of your site, and a monthly ranking report so you can see exactly what moved.
Missed-Call Text-Back
Missed-call text-back is the highest-ROI thing in the whole package. When you cannot answer, the system texts the caller within ten seconds. We have seen owners save three or four jobs a week from this alone.
Review Automation
Customers who would have left a review forget to within 24 hours. The automation catches them in the window when they remember, while the job is still fresh. That window is the entire game with online reviews.
What It Costs
No tiers, no hidden fees, no surprise upsells: £199 setup and £199 a month. Less than £6.70 a day. One job from Google pays for the month. Cancel after three months with no fuss.
Setup
£199
One-off. Covers your website. Yours to keep forever.
Monthly
£199/mo
Less than £6.70 a day. One job from Google pays for the month.
What's included every month
- Website (included in setup fee)
- SEO management
- AEO management
- Google Business Profile management
- Website updates included
- Monthly performance report
- 4 blog posts per month
- Missed call text back
- Quote follow-up automation
- Review automation
Frequently Asked
What does it actually cost?
Two numbers, no surprises. £199 for the website itself (built and hosted by us, yours to keep). £199 a month after that for the management. Three months minimum.
What do you actually do every month?
Six things every month: Google profile updates, fresh website content, automated review requests, missed-call recovery, ranking checks, and a monthly report. No add-ons, no upsells, no surprise charges.
Do I need to do anything technical?
None at all. We are the team you would hire to handle the technical side of marketing, except cheaper, and run by one person who actually replies. You do not touch any settings, ever.
What if I already have a website?
If you have already got a website, we will migrate it over and keep your domain. Your old content stays, your pages stay, your URLs stay. Nothing breaks. We just make it faster and rebuild the bits that are not working.
How long until I see results?
Some things move quickly (Google profile improvements, missed-call recovery, more reviews) and some things take longer (search rankings, traffic). Most of our clients see noticeable improvement in the first month and bigger movement by month three.
Can I cancel?
Quick version: three months minimum, then cancel whenever you like by text. The website stays with you. No exit fees, no penalties, no admin charges.
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Get a Free Audit
Send us your business name and town. We'll send back a real audit of your Google listing, your website, and your top three local competitors. Same day, no sales call.