How UK Locksmiths Are Filling Their Diary from Google
If your last website cost £3,000 and brought you exactly zero jobs, this is the page you needed eighteen months ago. Read it now and don't waste another £3,000.
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Why It's Different for Locksmiths
You can spot a locksmith who has not done the Google work because their phone slows down at the same rate the local population grows. The trades who have done the work just keep getting busier.
Bread-and-butter jobs for locksmiths: lock upgrades after burglary, upvc door lock failures, broken locks. The customers searching for a locksmith are usually homeowners locked out, burglary victims, landlords needing lock changes between tenants, and they Google before they call.
What We Actually Do
In our experience working with locksmiths, this is the part most locksmith owners do not realise. Google decides who gets called before the customer even sees a price or a review. We do the technical work that most owners hate: writing schema markup, optimising local citations, monitoring rank for the keywords that actually convert, fixing site speed issues, sorting NAP consistency. You never have to know what any of those words mean. We just do the work and report on the result.
Locksmiths get a slightly different setup than other trades. We focus the keyword targeting on the urgent locksmith searches (the ones with words like "upvc door lock failures" and "locked out of house"). We structure the locksmith website so the phone number is always visible.
What Most Owners Get Wrong
In our experience working with locksmiths, this is the part most locksmith owners do not realise. Google decides who gets called before the customer even sees a price or a review. The thing nobody tells you when you start a trade is that being good at the work is about a third of the battle. The other two thirds are getting found and not letting calls go to voicemail. We help with both.
The Clients We Already Run
In our experience working with locksmiths, this is the part most locksmith owners do not realise. Google decides who gets called before the customer even sees a price or a review. We are small on purpose. Seven paying clients right now: a mix of plumbers, heating engineers, paving and bathroom fitters across England and Wales. Every one of them we know by first name. Every one of them got a real result inside the first month.
Next Step: A Free Audit
Click below for the free audit. You will get back a real document, not a templated PDF, with what we would fix and what it would cost. Read it, decide what you want to do.
The Three Things That Move the Needle
Local SEO and Google Business Profile
Most SEO agencies work in three-month cycles and do nothing in between. We work weekly. Google Business Profile post on Monday, citation check on Tuesday, ranking pull on Wednesday, content review on Thursday. By Friday we know what is working and what to change.
Missed-Call Text-Back
If you cannot answer the phone (because you are on a job), the system automatically texts the caller back within seconds. The reply reads something like 'Hi, can't pick up right now, on a job. What do you need? I'll be back to you within the hour.'. About a third of those texts turn into actual jobs that would otherwise have been lost.
Review Automation
We send the request as a polite text the same day, with a single tap link to your Google profile. No app downloads, no signup, no friction. The customer is on the review page in two taps.
What It Costs
If you are budgeting, plan for £199 in month one and £199 in months two and three (the minimum term). After that it is rolling at £199/month. Cancel by text whenever you like.
Setup
£199
One-off. Covers your website. Yours to keep forever.
Monthly
£199/mo
Less than £6.70 a day. One job from Google pays for the month.
What's included every month
- Website (included in setup fee)
- SEO management
- AEO management
- Google Business Profile management
- Website updates included
- Monthly performance report
- 4 blog posts per month
- Missed call text back
- Quote follow-up automation
- Review automation
Frequently Asked
What does it actually cost?
All in: £199 setup (one-off, covers the website, yours to keep) and £199 a month for everything else. We do not do tiered pricing or upsells. That is the price.
What do you actually do every month?
We sort your Google Business Profile so it actually appears when locals search. We build you a website that loads fast on a phone. We get reviews coming in automatically after every job. We text customers back when you miss a call. And we send you a monthly report that shows what changed.
Do I need to do anything technical?
No tech skills needed. We built this for trades and small business owners who do not want to mess with WordPress or Wix or Google Search Console. We do all of that. You run your business.
What if I already have a website?
No problem. We can keep your existing site and improve it, or rebuild it from scratch, your call. Your domain stays the same. Your old URLs keep working. Nothing breaks for your existing customers.
How long until I see results?
We cannot promise specific numbers because nobody honest can. What we can promise is that the work gets done every week, you get a real monthly report, and most clients see their first new enquiry from Google within four to six weeks.
Can I cancel?
Three months in, then cancel any time. The website is yours forever. We hand over the domain and the codebase if you want them, or we leave the site running and just stop the management work.
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