Marketing for Plasterers That Brings In Real Calls
If your last website cost £3,000 and brought you exactly zero jobs, this is the page you needed eighteen months ago. Read it now and don't waste another £3,000.
No agency overhead · no account managers · no upsells
Why It's Different for Plasterers
What works for plasterers is the opposite of what most marketing courses teach. No funnels, no lead magnets, no email sequences. Just first-page Google rankings and a phone that gets answered. We sort both.
If you are a plasterer, you already know the bread and butter: rendering and cracked plaster, with artex removal when the season turns. Homeowners renovating, builders needing subcontractors, landlords between tenants, which means plasterers need to be findable when those exact searches happen.
What We Actually Do
For plasterers reading this who already feel like they have tried everything, here is the bit nobody mentions. Most plasterer marketing advice is generic and does not actually move the needle for plasterers. We don't sell you a thing and run. We run the entire online side of your business: Google listing, website, reviews, the lot. You get a monthly report and a phone number to text if anything is broken.
For plasterers, the version of this we run looks like weekly Google profile updates with photos from real plasterer jobs, four blog posts a month written for the searches plasterers customers actually use, and a monthly performance report you can read on a phone.
What Most Owners Get Wrong
Talking to plasterers who have come through our door, the same story comes up every time. Plasterers are doing the work properly but the customers searching online cannot find them. When you ask happy customers how they'd find someone like you, almost all of them say Google. So if Google isn't showing your business, the work goes to whoever it is showing. Doesn't matter how good you are at the actual job.
The Clients We Already Run
When we sit down with plasterers and look at why the calls have stopped, this is what we usually find. The plasterer business has reviews, has skill, but is invisible on Google for the right local searches. We do not have testimonials. We have card payments. Seven of them every month, all from real UK trades businesses you can find on Google. The mix is plumbers in three towns, heating engineers in two more, a paving firm in Staines, and a bathroom fitter in Blackpool.
Next Step: A Free Audit
Honest framing: the audit is free because it costs us about 30 minutes of automated checks plus 10 minutes of a real human looking at the results. We do that because most owners don't trust marketing pitches anymore (rightly), and a real audit is the only way to start a useful conversation.
The Three Things That Move the Needle
Local SEO and Google Business Profile
We do not pretend SEO is mysterious. It is mostly: clear keyword research, then doing the obvious work consistently, then measuring it. The agencies that overcomplicate it do so to justify the price. We just do the work and bill £199/month.
Missed-Call Text-Back
Without this, missed calls are just gone. Voicemail catches almost nothing in 2026 (most people do not leave them anymore). The text-back is the only way to recover that traffic.
Review Automation
The reply rate sits around 30% across our existing clients, which is roughly five to six times what owners get when they ask in person. Most owners forget to ask half the time anyway.
What It Costs
It is £199 a month plus a one-off £199 setup that covers your website. Less than £6.70 a day. One job from Google pays for the month. Three-month minimum, no contracts after that.
Setup
£199
One-off. Covers your website. Yours to keep forever.
Monthly
£199/mo
Less than £6.70 a day. One job from Google pays for the month.
What's included every month
- Website (included in setup fee)
- SEO management
- AEO management
- Google Business Profile management
- Website updates included
- Monthly performance report
- 4 blog posts per month
- Missed call text back
- Quote follow-up automation
- Review automation
Frequently Asked
What does it actually cost?
Same price for every client. £199 setup, £199 a month. We do not haggle, we do not run promotions, and we do not have a 'special deal this week'. The price you see is what you pay.
What do you actually do every month?
We sort your Google Business Profile so it actually appears when locals search. We build you a website that loads fast on a phone. We get reviews coming in automatically after every job. We text customers back when you miss a call. And we send you a monthly report that shows what changed.
Do I need to do anything technical?
If you can text us a logo and a few photos of your work, you have done your bit. Everything else, including the boring technical stuff like SSL certificates and search console setup, is on us.
What if I already have a website?
We work with what you have got. If your current website is broken or slow, we rebuild it. If it is fine, we keep it and just sort out the SEO and Google profile. Your domain stays the same either way.
How long until I see results?
Honest answer: anyone who guarantees specific numbers is lying to you. We can guarantee the work gets done properly. The missed-call text-back system pays for itself the first time you save a job. SEO results take longer, usually three to six months for meaningful movement.
Can I cancel?
After three months you can cancel any time, no notice period, no exit fees. The website is yours to keep. We transfer the domain and the site to whoever you want.
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Get a Free Audit
Send us your business name and town. We'll send back a real audit of your Google listing, your website, and your top three local competitors. Same day, no sales call.