SEO for Northampton Estate Agents, Without the £1,500 Agency Bill
Honest price, real work, no contract. Specifically for estate-agents covering Northampton and the surrounding area. You'd be the eighth client we manage and we'd know your business by name.
No twelve-month contracts · cancel after the third month · website yours forever
Northampton: Why Google Decides Who Gets the Calls
We see clear patterns in Northampton: most calls for estate-agents come from people in Weston Favell, Abington, and customers who searched for 'estate-agent near Towcester' or 'estate-agent in Weston Favell'. The trades that target those exact searches get most of the work.
Looking at our existing estate-agents, the calls in Northampton come overwhelmingly from Ecton Brook, Kingsthorpe and the catchment around Wellingborough. The estate-agent jobs in Northampton are usually communication during sales or marketing quality, and the customer base is shaped by the property mix in those neighbourhoods.
How Local SEO Actually Works for You
When we look at estate-agents in Northampton who have gone quiet, the cause is almost always the same one. Their Google Business Profile is half-empty and they are not ranking for the estate-agent keywords Northampton customers actually use. It is an everything-in package, not an a-la-carte menu. Website, Google profile, reviews, SEO, missed-call recovery, all bundled. Removing things does not make it cheaper because the system only works as a system.
Estate Agents working Northampton get a slightly different setup than other trades. We focus the keyword targeting on the urgent estate-agent searches (the ones with words like "selling speed" and "accurate property valuations"). We structure the estate-agent website so the phone number is always visible.
Bread-and-butter jobs for estate-agents: accurate property valuations, communication during sales, selling speed. The customers searching for an estate-agent are usually homeowners selling property, investors selling portfolio properties, people relocating, and they Google before they call.
What Most Local Owners Get Wrong
For estate-agents covering Northampton, the part of this most owners miss is the local search angle. The estate-agent customers in Northampton Google your trade plus a neighbourhood name, and only the top three results get the call. When you ask happy customers how they'd find someone like you, almost all of them say Google. So if Google isn't showing your business, the work goes to whoever it is showing. Doesn't matter how good you are at the actual job.
Real Clients We Already Run
Estate Agents in Northampton are competing with 40-80 other listings for the same calls. Here is what separates the busy estate-agents from the ones whose phones have gone quiet. Seven clients across plumbing, heating, paving and bathroom fitting. Spread across Pontyclun, Nottingham, Liverpool, Battle, Staines, Blackpool and Cheshunt. None of them were promised the moon. All of them are still here.
Next Step: A Free Audit
If you want to know whether any of this would actually work for your business, the fastest answer is a free audit. We pull your Google listing, look at your site, check who's ranking above you locally, and tell you what we'd fix. No sales pitch attached. No commitment.
The Three Things That Move the Needle
Local SEO and Google Business Profile
Our SEO work is opinionated. We do not chase every algorithm update. We focus on the things that have moved local rankings for the last decade: relevance to the search term, prominence (reviews and citations), and proximity to the searcher. Everything else is noise.
Missed-Call Text-Back
It is the cheapest way to get an immediate uplift in jobs because the customers were already calling you. They just gave up when nobody answered. The auto-text catches them mid-give-up and turns them back into a real conversation.
Review Automation
The reviews bit is fully automated: a text goes out after each job with a direct link to your Google review page. Customers tap once and they are typing the review. About one in three actually leaves one, which is roughly five times the industry average.
What It Costs
Flat fee: £299 once + £449/month. Less than £15 a day. After three months you can cancel any time and the website stays yours. No exit fees, no transfer admin charges, no nonsense.
Setup
£299
One-off. Covers your website. Yours to keep forever.
Monthly
£449/mo
Less than £15 a day. One extra sale pays for 8 months.
What's included every month
- Website (included in setup fee)
- SEO management
- AEO management
- Google Business Profile management
- Website updates included
- Monthly performance report
- 4 blog posts per month
- Missed call text back
- Quote follow-up automation
- Review automation
Frequently Asked
What does it actually cost?
Same price for every client. £299 setup, £449 a month. We do not haggle, we do not run promotions, and we do not have a 'special deal this week'. The price you see is what you pay.
What do you actually do every month?
We sort your Google Business Profile so it actually appears when locals search. We build you a website that loads fast on a phone. We get reviews coming in automatically after every job. We text customers back when you miss a call. And we send you a monthly report that shows what changed.
Do I need to do anything technical?
No tech skills needed. We built this for trades and small business owners who do not want to mess with WordPress or Wix or Google Search Console. We do all of that. You run your business.
What if I already have a website?
No problem. We can keep your existing site and improve it, or rebuild it from scratch, your call. Your domain stays the same. Your old URLs keep working. Nothing breaks for your existing customers.
How long until I see results?
We cannot promise specific numbers because nobody honest can. What we can promise is that the work gets done every week, you get a real monthly report, and most clients see their first new enquiry from Google within four to six weeks.
Can I cancel?
Three months in, then cancel any time. The website is yours forever. We hand over the domain and the codebase if you want them, or we leave the site running and just stop the management work.
More from SwiftLead
More for your trade
Other trades in Northampton
Get a Free Audit
Send us your business name and town. We'll send back a real audit of your Google listing, your website, and your top three local competitors. Same day, no sales call.