SEO for Leeds Care Homes, Without the £1,500 Agency Bill
Most care-homes in Leeds are losing six or seven calls a week to competitors who simply rank higher on Maps. Same skills. Same prices. Different visibility.
7 paying UK clients · all in the trades · all on monthly plans
Leeds: Why Google Decides Who Gets the Calls
The care-home customers in Leeds are split roughly in half between long-term residents who already have someone they trust and newer residents (or younger ones) who Google for everything. The newer half is who you want, and Google is the only way to reach them.
Looking at our existing care-homes, the calls in Leeds come overwhelmingly from Chapel Allerton, Headingley and the catchment around Bradford. The care-home jobs in Leeds are usually cqc ratings or finding available places, and the customer base is shaped by the property mix in those neighbourhoods.
How Local SEO Actually Works for You
Care Homes in Leeds are competing with 100-200 other listings for the same calls. Here is what separates the busy care-homes from the ones whose phones have gone quiet. We don't sell you a thing and run. We run the entire online side of your business: Google listing, website, reviews, the lot. You get a monthly report and a phone number to text if anything is broken.
For care-homes in Leeds, the version of this we run looks like weekly Google profile updates with photos from real care-home jobs, four blog posts a month written for the searches care-homes customers actually use, and a monthly performance report you can read on a phone.
If you are a care-home, you already know the bread and butter: finding available places and cqc ratings, with cost concerns when the season turns. Families seeking care for elderly relatives, hospital discharge planners, social workers, which means care-homes need to be findable when those exact searches happen.
What Most Local Owners Get Wrong
Here is what we tell care-homes working Leeds and the surrounding areas when they ask the obvious question. The Google ranking for care-home searches in Leeds is decided by the things most care-homes never touch. The brutal version: if you Googled your own business name plus your town right now, and you're not on page one with a full Google profile, photos, and reviews, you're losing work every week. Maybe every day.
Real Clients We Already Run
For care-homes working Leeds (especially around Morley and Roundhay), this is the unflattering bit nobody warns care-home owners about. Most care-homes in Leeds are invisible for the urgent searches that bring jobs. The Pontyclun plumber paid in two days. The Nottingham one paid in six. The bathroom fitter in Blackpool paid in four. The heating engineer in Liverpool paid in four. None of them were on a free trial. None of them got a discount. They all just looked at the work and said yes.
Next Step: A Free Audit
Honest framing: the audit is free because it costs us about 30 minutes of automated checks plus 10 minutes of a real human looking at the results. We do that because most owners don't trust marketing pitches anymore (rightly), and a real audit is the only way to start a useful conversation.
The Three Things That Move the Needle
Local SEO and Google Business Profile
The SEO bit covers: keyword research, on-page optimisation, technical SEO (site speed, schema, sitemaps), Google Business Profile management, citation building, and monthly ranking reports. All of it is included, no add-ons.
Missed-Call Text-Back
It is the cheapest way to get an immediate uplift in jobs because the customers were already calling you. They just gave up when nobody answered. The auto-text catches them mid-give-up and turns them back into a real conversation.
Review Automation
The reviews bit is fully automated: a text goes out after each job with a direct link to your Google review page. Customers tap once and they are typing the review. About one in three actually leaves one, which is roughly five times the industry average.
What It Costs
£199 setup. £199 a month. That covers the website, the Google profile, the reviews, the SEO, the missed-call texts, and a monthly report. Less than £6.70 a day.
Setup
£199
One-off. Covers your website. Yours to keep forever.
Monthly
£199/mo
Less than £6.70 a day. One job from Google pays for the month.
What's included every month
- Website (included in setup fee)
- SEO management
- AEO management
- Google Business Profile management
- Website updates included
- Monthly performance report
- 4 blog posts per month
- Missed call text back
- Quote follow-up automation
- Review automation
Frequently Asked
What does it actually cost?
£199 setup, £199 per month. No surprise fees, no annual contract. Less than £6.70 a day. One job from Google pays for the month.
What do you actually do every month?
Specifically: build and host your website, run your Google Business Profile weekly, set up review automation, set up missed-call text-back, write four blog posts a month, send a monthly report. That is the full list.
Do I need to do anything technical?
If you can text us a logo and a few photos of your work, you have done your bit. Everything else, including the boring technical stuff like SSL certificates and search console setup, is on us.
What if I already have a website?
We work with what you have got. If your current website is broken or slow, we rebuild it. If it is fine, we keep it and just sort out the SEO and Google profile. Your domain stays the same either way.
How long until I see results?
Honest answer: anyone who guarantees specific numbers is lying to you. We can guarantee the work gets done properly. The missed-call text-back system pays for itself the first time you save a job. SEO results take longer, usually three to six months for meaningful movement.
Can I cancel?
After three months you can cancel any time, no notice period, no exit fees. The website is yours to keep. We transfer the domain and the site to whoever you want.
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Get a Free Audit
Send us your business name and town. We'll send back a real audit of your Google listing, your website, and your top three local competitors. Same day, no sales call.