Care Homes in Cardiff: Get Found on Google Where It Counts
Cardiff's care-homes are some of the best in the country. The problem is the customers searching on Google can't find them. That's the only thing this fixes.
Real client list · ask us for a reference call · we will give you a number
Working Cardiff as a care-home
Capital of Wales, Millennium Stadium, Cardiff Bay regeneration, Senedd (Welsh Parliament). South Wales maritime climate; mild and wet, prone to flooding near the River Taff. Both of those things create regular, predictable demand for care-homes. The owners who show up first on Google get the calls. The owners who do not, get the leftovers.
For care-homes working Cardiff, the busy postcodes are usually CF, with steady call volume from Pontcanna, Splott and Roath. Typical care-home jobs in Cardiff: distance from family, cqc ratings.
What We Do
When we look at care-homes in Cardiff who have gone quiet, the cause is almost always the same one. Their Google Business Profile is half-empty and they are not ranking for the care-home keywords Cardiff customers actually use. Imagine the bits of marketing you have been told you should do but never had time for: that is the list we tick off every month. Google profile updates, fresh content, review requests, ranking checks, listing audits. All of it.
Every care-home in Cardiff on our list gets the same six things: a fast care-home website, a properly run Google profile, automatic review requests after each care-home job, missed-call text-back, four blog posts a month tuned to care-home buyer searches, and a monthly report.
Care Homes usually serve families seeking care for elderly relatives, hospital discharge planners, social workers. The jobs that come through tend to be specialist care needs, cqc ratings, and distance from family. Care Homes who turn up first on Google for those exact phrases get most of the work in their area.
Why Care Homes Lose Calls Around Here
Here is what we tell care-homes working Cardiff and the surrounding areas when they ask the obvious question. The Google ranking for care-home searches in Cardiff is decided by the things most care-homes never touch. Most owners we speak to have tried something. A website built by a friend. A Yell listing. A few hundred quid on Facebook ads. None of it worked because none of it fixed the actual problem: Google doesn't know they exist.
Real Clients We Already Run
For care-homes working Cardiff, the picture looks like this. Most care-homes in Cardiff are losing work to a handful of competitors with better-ranked Google listings. Small client list, on purpose. Seven UK trades businesses, each on a monthly plan, each with the same mobile number to text. The plan is to keep growing slowly enough that the service quality stays the same.
Next Step: A Free Audit
Quickest way to find out if we can help is the free audit. We look at your Google profile, your reviews, your site, and your top three local competitors. You get a one-page write-up. Whether you hire us or not is up to you.
The Three Things That Move the Needle
Local SEO and Google Business Profile
Local SEO is the bulk of what we do. Real keyword research using DataForSEO, on-page optimisation for the queries that bring calls, Google profile management every week, and ranking checks every Monday. No hand-waving, no monthly PDF that says 'progressing well'.
Missed-Call Text-Back
The text that goes out is editable so you can change the tone if you want. We start with one we have tested across our existing trades clients and tweak from there. The default reply pulls about 30-40% engagement.
Review Automation
What you get over a year is the difference between 'has 12 reviews from 2023' and 'has 50 reviews, the most recent one yesterday'. Google ranks the second listing higher every time.
What It Costs
Standard price: £199 setup, £199 a month after. Less than £6.70 a day. The website is built into the setup fee and you own it outright. You can leave after three months.
Setup
£199
One-off. Covers your website. Yours to keep forever.
Monthly
£199/mo
Less than £6.70 a day. One job from Google pays for the month.
What's included every month
- Website (included in setup fee)
- SEO management
- AEO management
- Google Business Profile management
- Website updates included
- Monthly performance report
- 4 blog posts per month
- Missed call text back
- Quote follow-up automation
- Review automation
Frequently Asked
What does it actually cost?
Standard price is £199 once and £199 every month after. The website is included in the setup fee and you own it forever. Three months minimum, then rolling.
What do you actually do every month?
Plain English: we make your business show up first when people Google for what you do nearby, we make sure no calls get lost when you cannot answer, and we show you exactly what changed every month.
Do I need to do anything technical?
Zero technical work for you. We are not a DIY platform or a course. We do the actual work. The only thing we need from you is your business details and the occasional decision (do you want this colour or that colour, that sort of thing).
What if I already have a website?
Yes, we migrate it. Domain stays yours. Existing pages stay live. Customers who bookmarked your old site will still get to it. The only thing they will notice is that it loads faster than it used to.
How long until I see results?
Quickest wins: missed-call text-back and review automation start working immediately. Google Maps improvements show up within a few weeks. Organic search rankings are slower, three to six months is normal for meaningful gains.
Can I cancel?
Minimum three months because that is a fair amount of time to actually show results. After that, you are free to leave. The website you paid for is yours: domain, content, the lot.
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Get a Free Audit
Send us your business name and town. We'll send back a real audit of your Google listing, your website, and your top three local competitors. Same day, no sales call.