Care Homes: A Proper Website Without the £3,000 Agency Bill
We work with care-homes who got tired of agencies promising the world and delivering a monthly PDF with no calls behind it.
Real client list · ask us for a reference call · we will give you a number
Why It's Different for Care Homes
Marketing for care-homes is a different game from marketing for, say, a coffee shop or an estate agent. Customers are usually in a hurry, often a bit stressed, and almost always price-sensitive. Your website and Google listing have about three seconds to convince them you are the right call. Most care-homes fail at exactly that.
Most calls care-homes get are for cqc ratings, specialist care needs, or distance from family. The work is governed by Care Quality Commission (CQC, England), Care Inspectorate (Scotland), CIW (Wales) and the typical care-home customer is families seeking care for elderly relatives, hospital discharge planners, social workers. Most care-homes we work with see those exact problems make up four out of five jobs.
What We Actually Do
Talking to care-homes who have come through our door, the same story comes up every time. Care Homes are doing the work properly but the customers searching online cannot find them. What you actually get: a real website (not a template), a properly run Google profile, an automated review system, missed-call text-back, four blog posts a month, and a monthly report. All in. No upsells, no add-ons, no tiered features hidden behind a 'contact sales' button.
Specifically for care-homes, we monitor about 25 local search terms that bring buying intent for care-home services. We update your Google profile weekly with fresh photos and posts, and we run automatic review requests after every care-home job. The whole care-home package costs £199/month.
What Most Owners Get Wrong
When we sit down with care-homes and look at why the calls have stopped, this is what we usually find. The care-home business has reviews, has skill, but is invisible on Google for the right local searches. Here's what's really going on. When someone searches for what you do near them, Google shows three businesses on the map. Those three get most of the calls. If you're not in those three, you may as well not exist for that search.
The Clients We Already Run
We work with seven UK trades businesses, and the same diagnosis keeps coming up across our care-homes and other trades clients. The common thread is search visibility, not skill. Seven paying clients across the UK. A plumber in Pontyclun who started us in March. A plumber in Nottingham with 188 reviews on Google. A heating engineer in Liverpool. A paving contractor in Staines. A bathroom fitter in Blackpool. A heating engineer near Battle. A plumber in Cheshunt. All paying monthly.
Next Step: A Free Audit
The free audit is the no-pressure way to see what we would actually do for you. We check your site, your reviews, your Google profile, and your nearest competitors. You decide what to do with the information.
The Three Things That Move the Needle
Local SEO and Google Business Profile
We track every keyword you should be ranking for and check positions weekly. When something drops, we fix it that week, not next month. The monthly report shows every keyword and the change versus last month, in plain English.
Missed-Call Text-Back
Set-up takes us about 20 minutes. We hook your business number into the system, write the auto-reply text in your tone of voice (or copy yours if you have one), and turn it on. From that moment forward, every missed call gets a text reply within ten seconds.
Review Automation
Review automation means you never have to ask 'mind leaving a review?' in person again. The system does it for you, by text, the same day. Customers who would have forgotten get reminded. Your Google profile fills up.
What It Costs
Compare it to the alternatives: an SEO agency would charge you £600-1,500 a month and lock you into a year. A web designer would charge you £2,000-5,000 for the site alone and walk away. We charge £199 for the site and £199 a month for the management, all in.
Setup
£199
One-off. Covers your website. Yours to keep forever.
Monthly
£199/mo
Less than £6.70 a day. One job from Google pays for the month.
What's included every month
- Website (included in setup fee)
- SEO management
- AEO management
- Google Business Profile management
- Website updates included
- Monthly performance report
- 4 blog posts per month
- Missed call text back
- Quote follow-up automation
- Review automation
Frequently Asked
What does it actually cost?
One job from Google pays for the month. The price is £199 setup and £199 a month. Less than £6.70 a day. Cancel after the third month if it isn't working out.
What do you actually do every month?
Three things, ranked by how quickly they pay back: missed-call text-back (instant), Google Business Profile management (weeks), and SEO (months). All three are included. No tiered features.
Do I need to do anything technical?
We handle every technical step. Website build, hosting, domain setup, DNS, Google Business Profile verification, schema markup, analytics. None of that is your job. You just answer the phone when calls come in.
What if I already have a website?
Easy. We migrate the existing site across and keep everything that is working. The domain stays yours. We just rebuild it on faster infrastructure and fix the things that are losing you calls.
How long until I see results?
We do not guarantee a number of leads or a ranking position because nobody can do that legitimately. We guarantee the work is done, the report is honest, and the system stays running. The results follow if you let it run for the three-month minimum.
Can I cancel?
Three-month minimum, then rolling. Cancel whenever, no fuss. The website stays yours, the domain stays yours, and we send you a clean handover so nothing breaks.
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Get a Free Audit
Send us your business name and town. We'll send back a real audit of your Google listing, your website, and your top three local competitors. Same day, no sales call.