SEO for Care Homes: Plain English, Real Rankings, Honest Pricing
Real fixes for real care-homes. No marketing speak, no twelve-month contracts, no account managers who've never held a tool or seen a real job.
No twelve-month contracts · cancel after the third month · website yours forever
Why It's Different for Care Homes
Care Homes get a steady stream of calls when their Google listing is sorted. When it is not, it dries up. There is almost no middle ground. You are either visible and busy or invisible and quietly dying.
If you cover distance from family and specialist care needs as a care-home, your customers are searching for those exact words on Google before they call anyone. Care Homes who match those phrases on their Google listing pick up the calls before the competitors do.
What We Actually Do
For care-homes specifically, the picture looks like this. Most care-homes we speak to are losing work to two or three local competitors with better-ranked Google listings. We don't sell you a thing and run. We run the entire online side of your business: Google listing, website, reviews, the lot. You get a monthly report and a phone number to text if anything is broken.
For care-homes, the search terms that matter are not "care-home" on its own. The buying-intent searches are urgent variations like "cqc ratings" and "finding available places". We target those exact phrases on your Google profile and on the care-home pages of your site.
What Most Owners Get Wrong
Among the care-homes we have already taken on, every single one had the same bottleneck. Their Google profile was half-empty and their site was not ranking for the urgent care-home searches. When you ask happy customers how they'd find someone like you, almost all of them say Google. So if Google isn't showing your business, the work goes to whoever it is showing. Doesn't matter how good you are at the actual job.
The Clients We Already Run
When we sit down with care-homes and look at why the calls have stopped, this is what we usually find. The care-home business has reviews, has skill, but is invisible on Google for the right local searches. Right now we run online presence for seven UK businesses: plumbers in Pontyclun, Nottingham and Cheshunt, a heating engineer in Liverpool, another near Battle, a paving company in Staines, and a bathroom fitter in Blackpool. Real businesses, real card payments every month.
Next Step: A Free Audit
We're not going to chase you with five follow-up emails. Request the audit, read it, and if you want to talk you reply. If you don't, we don't pester. Promise.
The Three Things That Move the Needle
Local SEO and Google Business Profile
The SEO bit covers: keyword research, on-page optimisation, technical SEO (site speed, schema, sitemaps), Google Business Profile management, citation building, and monthly ranking reports. All of it is included, no add-ons.
Missed-Call Text-Back
It is the cheapest way to get an immediate uplift in jobs because the customers were already calling you. They just gave up when nobody answered. The auto-text catches them mid-give-up and turns them back into a real conversation.
Review Automation
The reviews bit is fully automated: a text goes out after each job with a direct link to your Google review page. Customers tap once and they are typing the review. About one in three actually leaves one, which is roughly five times the industry average.
What It Costs
It is £199 a month plus a one-off £199 setup that covers your website. Less than £6.70 a day. One job from Google pays for the month. Three-month minimum, no contracts after that.
Setup
£199
One-off. Covers your website. Yours to keep forever.
Monthly
£199/mo
Less than £6.70 a day. One job from Google pays for the month.
What's included every month
- Website (included in setup fee)
- SEO management
- AEO management
- Google Business Profile management
- Website updates included
- Monthly performance report
- 4 blog posts per month
- Missed call text back
- Quote follow-up automation
- Review automation
Frequently Asked
What does it actually cost?
Standard price is £199 once and £199 every month after. The website is included in the setup fee and you own it forever. Three months minimum, then rolling.
What do you actually do every month?
Specifically: build and host your website, run your Google Business Profile weekly, set up review automation, set up missed-call text-back, write four blog posts a month, send a monthly report. That is the full list.
Do I need to do anything technical?
No. You do not need to do anything technical at any point. We handle the website, the Google profile, the SEO, the reviews, all of it. The only thing we ask for is information about your business and a few photos if you have them.
What if I already have a website?
Fine. We will migrate it over. The domain stays in your name. The content comes with it. The bits that work, we keep. The bits that do not, we replace.
How long until I see results?
Truthfully, we cannot put a number on it because every business is different. What we can tell you is what happened with our existing clients: most started seeing extra calls from Google within four to six weeks and meaningful ranking improvements by month three.
Can I cancel?
Three months is the minimum because that is how long it takes to do meaningful SEO work. After that you can leave whenever you want. Website yours, domain yours, no exit fees.
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Send us your business name and town. We'll send back a real audit of your Google listing, your website, and your top three local competitors. Same day, no sales call.