Marketing for Care Homes in Southampton That Brings In Real Calls
We get care-homes in Southampton ranking in the Google Map Pack, the three businesses that show up under the map. Around 44% of local searches click one of those three. Get into them and the calls come in.
7 paying UK clients · all in the trades · all on monthly plans
Working Southampton as a care-home
Major port city, Titanic departure point, cruise ship terminal, two universities. For care-homes that means a steady flow of work, but also a steady flow of competition. South coast maritime climate; mild winters, moderate rainfall, double high tides from the Solent. The trades that are visible on Google get the lion's share of the local market.
Across the SO postcode area in Southampton, care-homes mostly handle cqc ratings and finding available places. The neighbourhoods we see most care-home calls from in Southampton are Portswood, Highfield and Freemantle.
What We Do
When we look at care-homes in Southampton who have gone quiet, the cause is almost always the same one. Their Google Business Profile is half-empty and they are not ranking for the care-home keywords Southampton customers actually use. We don't sell you a thing and run. We run the entire online side of your business: Google listing, website, reviews, the lot. You get a monthly report and a phone number to text if anything is broken.
For care-homes in Southampton, the version of this we run looks like weekly Google profile updates with photos from real care-home jobs, four blog posts a month written for the searches care-homes customers actually use, and a monthly performance report you can read on a phone.
If you are a care-home, you already know the bread and butter: cqc ratings and finding available places, with cost concerns when the season turns. Families seeking care for elderly relatives, hospital discharge planners, social workers, which means care-homes need to be findable when those exact searches happen.
Why Care Homes Lose Calls Around Here
For care-homes working Southampton (especially around Swaythling and Bassett), this is the unflattering bit nobody warns care-home owners about. Most care-homes in Southampton are invisible for the urgent searches that bring jobs. The thing nobody tells you when you start a trade is that being good at the work is about a third of the battle. The other two thirds are getting found and not letting calls go to voicemail. We help with both.
Real Clients We Already Run
When we look at care-homes in Southampton who have gone quiet, the cause is almost always the same one. Their Google Business Profile is half-empty and they are not ranking for the care-home keywords Southampton customers actually use. The Pontyclun plumber paid in two days. The Nottingham one paid in six. The bathroom fitter in Blackpool paid in four. The heating engineer in Liverpool paid in four. None of them were on a free trial. None of them got a discount. They all just looked at the work and said yes.
Next Step: A Free Audit
Want a second opinion on your online presence? The audit is free, takes us about 30 minutes, and tells you exactly where you are losing work to better-ranked competitors. Click the button below.
The Three Things That Move the Needle
Local SEO and Google Business Profile
The SEO bit covers: keyword research, on-page optimisation, technical SEO (site speed, schema, sitemaps), Google Business Profile management, citation building, and monthly ranking reports. All of it is included, no add-ons.
Missed-Call Text-Back
Plain version: phone rings, you cannot pick up, system texts the caller back within 10 seconds with a short reply in your tone of voice, customer texts back the issue, you reply when you are off the job. About a third of those texts become paid jobs.
Review Automation
The reply rate sits around 30% across our existing clients, which is roughly five to six times what owners get when they ask in person. Most owners forget to ask half the time anyway.
What It Costs
Right then, the money. £199 setup (covers your website, yours to keep), £199 a month for management. Less than £6.70 a day. One job from Google pays for the month. Three months, then you decide.
Setup
£199
One-off. Covers your website. Yours to keep forever.
Monthly
£199/mo
Less than £6.70 a day. One job from Google pays for the month.
What's included every month
- Website (included in setup fee)
- SEO management
- AEO management
- Google Business Profile management
- Website updates included
- Monthly performance report
- 4 blog posts per month
- Missed call text back
- Quote follow-up automation
- Review automation
Frequently Asked
What does it actually cost?
Standard price is £199 once and £199 every month after. The website is included in the setup fee and you own it forever. Three months minimum, then rolling.
What do you actually do every month?
Specifically: build and host your website, run your Google Business Profile weekly, set up review automation, set up missed-call text-back, write four blog posts a month, send a monthly report. That is the full list.
Do I need to do anything technical?
If you can text us a logo and a few photos of your work, you have done your bit. Everything else, including the boring technical stuff like SSL certificates and search console setup, is on us.
What if I already have a website?
We work with what you have got. If your current website is broken or slow, we rebuild it. If it is fine, we keep it and just sort out the SEO and Google profile. Your domain stays the same either way.
How long until I see results?
Honest answer: anyone who guarantees specific numbers is lying to you. We can guarantee the work gets done properly. The missed-call text-back system pays for itself the first time you save a job. SEO results take longer, usually three to six months for meaningful movement.
Can I cancel?
After three months you can cancel any time, no notice period, no exit fees. The website is yours to keep. We transfer the domain and the site to whoever you want.
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