Skip to content
SwiftLead - websites, SEO and ads for local businesses
Care Homes · Aberdeen

Marketing for Care Homes in Aberdeen That Brings In Real Calls

Honest price, real work, no contract. Specifically for care-homes covering Aberdeen and the surrounding area. You'd be the eighth client we manage and we'd know your business by name.

No twelve-month contracts · cancel after the third month · website yours forever

Working Aberdeen as a care-home

Pretty much every care-home call in Aberdeen starts the same way: someone in Mannofield or Cults needs help with distance from family or finding available places, opens Google on their phone, and calls one of the first three results. That is the entire game.

Looking at our existing care-homes, the calls in Aberdeen come overwhelmingly from Cults, Old Aberdeen and the catchment around Westhill. The care-home jobs in Aberdeen are usually finding available places or cost concerns, and the customer base is shaped by the property mix in those neighbourhoods.

What We Do

Care Homes in Aberdeen get the same diagnosis from us when they ask why their phone has slowed down. The care-home listings ranking above them in Aberdeen have more reviews, fresher photos, and weekly Google profile posts. Six things every month, all of them done by us so you do not need to think about any of it. We run your Google Business Profile properly with weekly photos and posts. We build and host your website on infrastructure that loads in under two seconds on a phone. We set up automatic review requests that fire after every job. We catch your missed calls with an instant text-back so the calls you cannot answer do not vanish. We write four blog posts a month tuned to the searches your customers actually use. And we send a monthly performance report you can read in five minutes.

For care-homes in Aberdeen, the search terms that matter are not "care-home" on its own. The buying-intent searches are urgent variations like "distance from family" and "finding available places". We target those exact phrases on your Google profile and on the care-home pages of your site.

If you cover cqc ratings and cost concerns as a care-home, your customers are searching for those exact words on Google before they call anyone. Care Homes who match those phrases on their Google listing pick up the calls before the competitors do.

Why Care Homes Lose Calls Around Here

Across the care-homes we have spoken to in Aberdeen, the same pattern keeps coming up. The care-homes ranking in the top three of Google Maps for Aberdeen get most of the calls. Here's the unflattering truth: if your business name plus your town does not return your Google listing on the first page, the customers searching for you right now have never heard of you and never will. That is what we fix.

Real Clients We Already Run

When we look at care-homes in Aberdeen who have gone quiet, the cause is almost always the same one. Their Google Business Profile is half-empty and they are not ranking for the care-home keywords Aberdeen customers actually use. The honest version: we have seven paying clients. That is why we can give every one of them a phone number and answer it. When we have seventy, we will still give you a phone number, but a different one.

Next Step: A Free Audit

Easiest first step: free audit. Send us your business name and town and we will send back a one-page assessment of your Google listing, your website speed, and where you rank locally. No call required.

The Three Things That Move the Needle

Local SEO and Google Business Profile

The SEO bit covers: keyword research, on-page optimisation, technical SEO (site speed, schema, sitemaps), Google Business Profile management, citation building, and monthly ranking reports. All of it is included, no add-ons.

Missed-Call Text-Back

It is the cheapest way to get an immediate uplift in jobs because the customers were already calling you. They just gave up when nobody answered. The auto-text catches them mid-give-up and turns them back into a real conversation.

Review Automation

The reply rate sits around 30% across our existing clients, which is roughly five to six times what owners get when they ask in person. Most owners forget to ask half the time anyway.

What It Costs

It is £199 a month plus a one-off £199 setup that covers your website. Less than £6.70 a day. One job from Google pays for the month. Three-month minimum, no contracts after that.

Setup

£199

One-off. Covers your website. Yours to keep forever.

Monthly

£199/mo

Less than £6.70 a day. One job from Google pays for the month.

What's included every month

  • Website (included in setup fee)
  • SEO management
  • AEO management
  • Google Business Profile management
  • Website updates included
  • Monthly performance report
  • 4 blog posts per month
  • Missed call text back
  • Quote follow-up automation
  • Review automation

Frequently Asked

What does it actually cost?

£199 setup, £199 per month. No surprise fees, no annual contract. Less than £6.70 a day. One job from Google pays for the month.

What do you actually do every month?

We sort your Google Business Profile so it actually appears when locals search. We build you a website that loads fast on a phone. We get reviews coming in automatically after every job. We text customers back when you miss a call. And we send you a monthly report that shows what changed.

Do I need to do anything technical?

No. You do not need to do anything technical at any point. We handle the website, the Google profile, the SEO, the reviews, all of it. The only thing we ask for is information about your business and a few photos if you have them.

What if I already have a website?

Fine. We will migrate it over. The domain stays in your name. The content comes with it. The bits that work, we keep. The bits that do not, we replace.

How long until I see results?

Truthfully, we cannot put a number on it because every business is different. What we can tell you is what happened with our existing clients: most started seeing extra calls from Google within four to six weeks and meaningful ranking improvements by month three.

Can I cancel?

Three months is the minimum because that is how long it takes to do meaningful SEO work. After that you can leave whenever you want. Website yours, domain yours, no exit fees.

Get a Free Audit

Send us your business name and town. We'll send back a real audit of your Google listing, your website, and your top three local competitors. Same day, no sales call.