Google Ads for Care Homes Built Around Real Job Values
If you've tried Checkatrade, Bark, Yell, MyBuilder, and a relative's nephew who builds websites, and none of it brought you steady work, this is the next thing to try.
Built specifically for UK trades and local businesses
Why It's Different for Care Homes
The honest reason most care-homes struggle online is that they hire someone whose other clients are dentists or e-commerce. The advice does not transfer. We work specifically with trades and we know how the calls actually come in.
The work coming through the door for care-homes is mostly cost concerns, distance from family, and finding available places. Most care-homes are accredited with Care Quality Commission (CQC, England), Care Inspectorate (Scotland), CIW (Wales), and that is one of the things care-home customers check before they call.
What We Actually Do
In our experience working with care-homes, this is the part most care-home owners do not realise. Google decides who gets called before the customer even sees a price or a review. The list, with no marketing spin: website built by us, Google Business Profile run by us, review automation, missed-call text-back, quote follow-ups, monthly performance report, four pieces of fresh content per month. That's the package.
Care Homes who join the package go through the same care-home-specific onboarding: we collect care-home business details, photos, and existing reviews on day one. We build the care-home site over the following week and start the care-home SEO and Google profile work in week two.
What Most Owners Get Wrong
We work with seven UK trades businesses, and the same diagnosis keeps coming up across our care-homes and other trades clients. The common thread is search visibility, not skill. Here's what's really going on. When someone searches for what you do near them, Google shows three businesses on the map. Those three get most of the calls. If you're not in those three, you may as well not exist for that search.
The Clients We Already Run
Among the care-homes we have already taken on, every single one had the same bottleneck. Their Google profile was half-empty and their site was not ranking for the urgent care-home searches. Not a hundred clients, not a thousand. Seven, all paying, all in the UK, all hands-on businesses spanning plumbing, heating, paving and bathroom fitting. We can name every one of them and you are welcome to call them.
Next Step: A Free Audit
If you would rather skip the audit and just ask a question, you can do that too. There is a contact form below the audit button. We answer everything within a day, usually within an hour.
The Three Things That Move the Needle
Local SEO and Google Business Profile
We do the local SEO work weekly: keyword tracking for the searches that actually convert, Google Business Profile updates with fresh photos and posts, schema markup on every page of your site, and a monthly ranking report so you can see exactly what moved.
Missed-Call Text-Back
Costs nothing extra to run, included in the monthly price. Most clients save the cost of the whole package within the first fortnight from this single feature.
Review Automation
What you get over a year is the difference between 'has 12 reviews from 2023' and 'has 50 reviews, the most recent one yesterday'. Google ranks the second listing higher every time.
What It Costs
Same price for everyone. £199 for the site, £199 a month for the management. Less than £6.70 a day. We do not run special deals or limited offers. The price is the price.
Setup
£199
One-off. Covers your website. Yours to keep forever.
Monthly
£199/mo
Less than £6.70 a day. One job from Google pays for the month.
What's included every month
- Website (included in setup fee)
- SEO management
- AEO management
- Google Business Profile management
- Website updates included
- Monthly performance report
- 4 blog posts per month
- Missed call text back
- Quote follow-up automation
- Review automation
Frequently Asked
What does it actually cost?
Two numbers, no surprises. £199 for the website itself (built and hosted by us, yours to keep). £199 a month after that for the management. Three months minimum.
What do you actually do every month?
Three things, ranked by how quickly they pay back: missed-call text-back (instant), Google Business Profile management (weeks), and SEO (months). All three are included. No tiered features.
Do I need to do anything technical?
None at all. We are the team you would hire to handle the technical side of marketing, except cheaper, and run by one person who actually replies. You do not touch any settings, ever.
What if I already have a website?
If you have already got a website, we will migrate it over and keep your domain. Your old content stays, your pages stay, your URLs stay. Nothing breaks. We just make it faster and rebuild the bits that are not working.
How long until I see results?
Some things move quickly (Google profile improvements, missed-call recovery, more reviews) and some things take longer (search rankings, traffic). Most of our clients see noticeable improvement in the first month and bigger movement by month three.
Can I cancel?
Quick version: three months minimum, then cancel whenever you like by text. The website stays with you. No exit fees, no penalties, no admin charges.
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Get a Free Audit
Send us your business name and town. We'll send back a real audit of your Google listing, your website, and your top three local competitors. Same day, no sales call.