SEO for Stoke-on-Trent Tilers, Without the £1,500 Agency Bill
Built for tilers in Stoke-on-Trent who've already tried Yell, Checkatrade, Bark, MyBuilder, and a relative's nephew who builds websites. Now they want it done properly by someone who answers the phone.
No twelve-month contracts · cancel after the third month · website yours forever
Stoke-on-Trent: Why Google Decides Who Gets the Calls
Pretty much every tiler call in Stoke-on-Trent starts the same way: someone in Trentham or Newcastle-under-Lyme needs help with grout issues or cracked tiles, opens Google on their phone, and calls one of the first three results. That is the entire game.
In Stoke-on-Trent, the catchment for tilers includes Tunstall, Newcastle-under-Lyme, Trentham, and the wider ST area. Calls for cracked tiles and kitchen splashbacks make up the bulk of what comes through the door.
How Local SEO Actually Works for You
Here is what we tell tilers working Stoke-on-Trent and the surrounding areas when they ask the obvious question. The Google ranking for tiler searches in Stoke-on-Trent is decided by the things most tilers never touch. Specifically: a real website hosted on Vercel (loads in under two seconds anywhere in the UK), a Google Business Profile run weekly with new posts and photos, automatic review request texts after every job, and a monthly report that shows ranking changes in plain English. That's the system.
For tilers in Stoke-on-Trent, the search terms that matter are not "tiler" on its own. The buying-intent searches are urgent variations like "grout issues" and "cracked tiles". We target those exact phrases on your Google profile and on the tiler pages of your site.
If you cover bathroom retiling and kitchen splashbacks as a tiler, your customers are searching for those exact words on Google before they call anyone. Tilers who match those phrases on their Google listing pick up the calls before the competitors do.
What Most Local Owners Get Wrong
Here is what we tell tilers working Stoke-on-Trent and the surrounding areas when they ask the obvious question. The Google ranking for tiler searches in Stoke-on-Trent is decided by the things most tilers never touch. Most owners blame the economy when their phone goes quiet. The actual cause is almost always the same: a competitor with a better Google listing has taken your spot in the local 3-pack. That's it. That's the fix.
Real Clients We Already Run
Tilers in Stoke-on-Trent are competing with 30-60 other listings for the same calls. Here is what separates the busy tilers from the ones whose phones have gone quiet. We are small on purpose. Seven paying clients right now: a mix of plumbers, heating engineers, paving and bathroom fitters across England and Wales. Every one of them we know by first name. Every one of them got a real result inside the first month.
Next Step: A Free Audit
Easiest first step: free audit. Send us your business name and town and we will send back a one-page assessment of your Google listing, your website speed, and where you rank locally. No call required.
The Three Things That Move the Needle
Local SEO and Google Business Profile
Most SEO agencies work in three-month cycles and do nothing in between. We work weekly. Google Business Profile post on Monday, citation check on Tuesday, ranking pull on Wednesday, content review on Thursday. By Friday we know what is working and what to change.
Missed-Call Text-Back
It is the cheapest way to get an immediate uplift in jobs because the customers were already calling you. They just gave up when nobody answered. The auto-text catches them mid-give-up and turns them back into a real conversation.
Review Automation
The reviews bit is fully automated: a text goes out after each job with a direct link to your Google review page. Customers tap once and they are typing the review. About one in three actually leaves one, which is roughly five times the industry average.
What It Costs
It is £199 a month plus a one-off £199 setup that covers your website. Less than £6.70 a day. One job from Google pays for the month. Three-month minimum, no contracts after that.
Setup
£199
One-off. Covers your website. Yours to keep forever.
Monthly
£199/mo
Less than £6.70 a day. One job from Google pays for the month.
What's included every month
- Website (included in setup fee)
- SEO management
- AEO management
- Google Business Profile management
- Website updates included
- Monthly performance report
- 4 blog posts per month
- Missed call text back
- Quote follow-up automation
- Review automation
Frequently Asked
What does it actually cost?
One job from Google pays for the month. The price is £199 setup and £199 a month. Less than £6.70 a day. Cancel after the third month if it isn't working out.
What do you actually do every month?
We sort your Google Business Profile so it actually appears when locals search. We build you a website that loads fast on a phone. We get reviews coming in automatically after every job. We text customers back when you miss a call. And we send you a monthly report that shows what changed.
Do I need to do anything technical?
No. You do not need to do anything technical at any point. We handle the website, the Google profile, the SEO, the reviews, all of it. The only thing we ask for is information about your business and a few photos if you have them.
What if I already have a website?
Fine. We will migrate it over. The domain stays in your name. The content comes with it. The bits that work, we keep. The bits that do not, we replace.
How long until I see results?
Truthfully, we cannot put a number on it because every business is different. What we can tell you is what happened with our existing clients: most started seeing extra calls from Google within four to six weeks and meaningful ranking improvements by month three.
Can I cancel?
Three months is the minimum because that is how long it takes to do meaningful SEO work. After that you can leave whenever you want. Website yours, domain yours, no exit fees.
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Get a Free Audit
Send us your business name and town. We'll send back a real audit of your Google listing, your website, and your top three local competitors. Same day, no sales call.