Securities in Swansea: Plain-English Local SEO That Works
Swansea is a tough market for securities. The good news: most of your competitors have terrible Google listings. We exploit that.
7 paying UK clients · all in the trades · all on monthly plans
Swansea: Why Google Decides Who Gets the Calls
The security customers in Swansea are split roughly in half between long-term residents who already have someone they trust and newer residents (or younger ones) who Google for everything. The newer half is who you want, and Google is the only way to reach them.
Looking at our existing securities, the calls in Swansea come overwhelmingly from Uplands, Townhill and the catchment around Gorseinon. The security jobs in Swansea are usually access control or cctv installation, and the customer base is shaped by the property mix in those neighbourhoods.
How Local SEO Actually Works for You
Across the securities we have spoken to in Swansea, the same pattern keeps coming up. The securities ranking in the top three of Google Maps for Swansea get most of the calls. Run by one person who actually knows what he is doing, not an agency where you get passed between five account managers. Website, Google profile, SEO, reviews, missed-call recovery. All done, all reported on monthly.
For securities in Swansea, the version of this we run looks like weekly Google profile updates with photos from real security jobs, four blog posts a month written for the searches securities customers actually use, and a monthly performance report you can read on a phone.
If you are a security, you already know the bread and butter: cctv installation and alarm systems, with access control when the season turns. Homeowners wanting CCTV or alarms, businesses needing security systems, commercial premises, which means securities need to be findable when those exact searches happen.
What Most Local Owners Get Wrong
For securities covering Swansea, the part of this most owners miss is the local search angle. The security customers in Swansea Google your trade plus a neighbourhood name, and only the top three results get the call. When you ask happy customers how they'd find someone like you, almost all of them say Google. So if Google isn't showing your business, the work goes to whoever it is showing. Doesn't matter how good you are at the actual job.
Real Clients We Already Run
For securities working Swansea (especially around Killay and Morriston), this is the unflattering bit nobody warns security owners about. Most securities in Swansea are invisible for the urgent searches that bring jobs. The trades on our list right now have a combined 700+ reviews on Google between them. That is the kind of business we work with: established, well-reviewed, but not yet visible enough on Google. We bridge that last gap.
Next Step: A Free Audit
Honest framing: the audit is free because it costs us about 30 minutes of automated checks plus 10 minutes of a real human looking at the results. We do that because most owners don't trust marketing pitches anymore (rightly), and a real audit is the only way to start a useful conversation.
The Three Things That Move the Needle
Local SEO and Google Business Profile
Local SEO at its core is three things: a Google Business Profile that gets updated weekly, a website that loads fast and has the right keywords on it, and citations across the directories Google trusts. We do all three properly and continuously.
Missed-Call Text-Back
It is the cheapest way to get an immediate uplift in jobs because the customers were already calling you. They just gave up when nobody answered. The auto-text catches them mid-give-up and turns them back into a real conversation.
Review Automation
We integrate the reviews automation with whatever system you use to track jobs. Could be a job sheet, could be Google Calendar, could be a quick text from you. The trigger is flexible. The reply text is the same.
What It Costs
It is £199 a month plus a one-off £199 setup that covers your website. Less than £6.70 a day. One job from Google pays for the month. Three-month minimum, no contracts after that.
Setup
£199
One-off. Covers your website. Yours to keep forever.
Monthly
£199/mo
Less than £6.70 a day. One job from Google pays for the month.
What's included every month
- Website (included in setup fee)
- SEO management
- AEO management
- Google Business Profile management
- Website updates included
- Monthly performance report
- 4 blog posts per month
- Missed call text back
- Quote follow-up automation
- Review automation
Frequently Asked
What does it actually cost?
Standard price is £199 once and £199 every month after. The website is included in the setup fee and you own it forever. Three months minimum, then rolling.
What do you actually do every month?
Specifically: build and host your website, run your Google Business Profile weekly, set up review automation, set up missed-call text-back, write four blog posts a month, send a monthly report. That is the full list.
Do I need to do anything technical?
If you can text us a logo and a few photos of your work, you have done your bit. Everything else, including the boring technical stuff like SSL certificates and search console setup, is on us.
What if I already have a website?
We work with what you have got. If your current website is broken or slow, we rebuild it. If it is fine, we keep it and just sort out the SEO and Google profile. Your domain stays the same either way.
How long until I see results?
Honest answer: anyone who guarantees specific numbers is lying to you. We can guarantee the work gets done properly. The missed-call text-back system pays for itself the first time you save a job. SEO results take longer, usually three to six months for meaningful movement.
Can I cancel?
After three months you can cancel any time, no notice period, no exit fees. The website is yours to keep. We transfer the domain and the site to whoever you want.
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Get a Free Audit
Send us your business name and town. We'll send back a real audit of your Google listing, your website, and your top three local competitors. Same day, no sales call.