Rooflines: Stop Bleeding Money on Bad Google Ads
Built around the daily reality of being a roofline: you're on a job, your phone rings, you can't answer, you lose the call. We fix the lost-call problem and the not-getting-calls-in-the-first-place problem at the same time.
No twelve-month contracts · cancel after the third month · website yours forever
Why It's Different for Rooflines
You can spot a roofline who has not done the Google work because their phone slows down at the same rate the local population grows. The trades who have done the work just keep getting busier.
Bread-and-butter jobs for rooflines: cladding damage, bird nesting damage, blocked or leaking gutters. The customers searching for a roofline are usually homeowners with damaged fascias, soffits, or guttering needing replacement, and they Google before they call.
What We Actually Do
Talking to rooflines who have come through our door, the same story comes up every time. Rooflines are doing the work properly but the customers searching online cannot find them. Specifically: a real website hosted on Vercel (loads in under two seconds anywhere in the UK), a Google Business Profile run weekly with new posts and photos, automatic review request texts after every job, and a monthly report that shows ranking changes in plain English. That's the system.
Rooflines get a slightly different setup than other trades. We focus the keyword targeting on the urgent roofline searches (the ones with words like "blocked or leaking gutters" and "rotten fascias and soffits"). We structure the roofline website so the phone number is always visible.
What Most Owners Get Wrong
For rooflines reading this who already feel like they have tried everything, here is the bit nobody mentions. Most roofline marketing advice is generic and does not actually move the needle for rooflines. The thing nobody tells you when you start a trade is that being good at the work is about a third of the battle. The other two thirds are getting found and not letting calls go to voicemail. We help with both.
The Clients We Already Run
Here is what we tell rooflines when they ask why their phone has slowed down. Most roofline businesses are not ranking for the search terms that bring buying-intent calls in their area. Seven clients across plumbing, heating, paving and bathroom fitting. Spread across Pontyclun, Nottingham, Liverpool, Battle, Staines, Blackpool and Cheshunt. None of them were promised the moon. All of them are still here.
Next Step: A Free Audit
Click below for the free audit. You will get back a real document, not a templated PDF, with what we would fix and what it would cost. Read it, decide what you want to do.
The Three Things That Move the Needle
Local SEO and Google Business Profile
SEO done properly: we research the search terms your customers actually use (not the ones an SEO tool says you should target), optimise your site and Google profile for those terms, and check rankings every week so we can adjust if something stops working.
Missed-Call Text-Back
Plain version: phone rings, you cannot pick up, system texts the caller back within 10 seconds with a short reply in your tone of voice, customer texts back the issue, you reply when you are off the job. About a third of those texts become paid jobs.
Review Automation
The automation only asks customers we know are happy (most clients filter by job type before we send the trigger). If a customer was unhappy, we route them to a private feedback form instead so the public listing only collects positives.
What It Costs
Two numbers. £199 once for the site itself, £199 every month for the management. The website is yours to keep even if you cancel. Three months minimum then rolling.
Setup
£199
One-off. Covers your website. Yours to keep forever.
Monthly
£199/mo
Less than £6.70 a day. One job from Google pays for the month.
What's included every month
- Website (included in setup fee)
- SEO management
- AEO management
- Google Business Profile management
- Website updates included
- Monthly performance report
- 4 blog posts per month
- Missed call text back
- Quote follow-up automation
- Review automation
Frequently Asked
What does it actually cost?
All in: £199 setup (one-off, covers the website, yours to keep) and £199 a month for everything else. We do not do tiered pricing or upsells. That is the price.
What do you actually do every month?
We sort your Google Business Profile so it actually appears when locals search. We build you a website that loads fast on a phone. We get reviews coming in automatically after every job. We text customers back when you miss a call. And we send you a monthly report that shows what changed.
Do I need to do anything technical?
No tech skills needed. We built this for trades and small business owners who do not want to mess with WordPress or Wix or Google Search Console. We do all of that. You run your business.
What if I already have a website?
No problem. We can keep your existing site and improve it, or rebuild it from scratch, your call. Your domain stays the same. Your old URLs keep working. Nothing breaks for your existing customers.
How long until I see results?
We cannot promise specific numbers because nobody honest can. What we can promise is that the work gets done every week, you get a real monthly report, and most clients see their first new enquiry from Google within four to six weeks.
Can I cancel?
Three months in, then cancel any time. The website is yours forever. We hand over the domain and the codebase if you want them, or we leave the site running and just stop the management work.
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Get a Free Audit
Send us your business name and town. We'll send back a real audit of your Google listing, your website, and your top three local competitors. Same day, no sales call.