Roofers: A Proper Website Without the £3,000 Agency Bill
Most roofers we speak to have been burned by an agency before. We get it. Here's why this is different and why we're cheaper than the last ones who didn't deliver.
Run by one person · UK-based · British English only
Why It's Different for Roofers
Roofers are an unusual case for marketing because the buying decision happens in about ninety seconds. The customer Googles, sees three results, picks one, calls. If you are not in those three, the next 23 hours do not matter.
Roofers usually serve homeowners with properties 20+ years old needing roof repairs or replacement. The jobs that come through tend to be gutter clearing, missing slates or tiles, and chimney repairs. Roofers who turn up first on Google for those exact phrases get most of the work in their area.
What We Actually Do
Here is what we tell roofers when they ask why their phone has slowed down. Most roofer businesses are not ranking for the search terms that bring buying-intent calls in their area. We replace four or five things you would normally pay separately for: web designer, SEO agency, social media person, review-request app, missed-call system. One package, one price, one person to talk to.
Every roofer on our list gets the same six things: a fast roofer website, a properly run Google profile, automatic review requests after each roofer job, missed-call text-back, four blog posts a month tuned to roofer buyer searches, and a monthly report.
What Most Owners Get Wrong
Talking to roofers who have come through our door, the same story comes up every time. Roofers are doing the work properly but the customers searching online cannot find them. There are two kinds of local businesses right now: the ones at the top of Google for their area, and the ones whose phones are quietly drying up. There's almost no middle ground anymore.
The Clients We Already Run
For roofers reading this who already feel like they have tried everything, here is the bit nobody mentions. Most roofer marketing advice is generic and does not actually move the needle for roofers. Small client list, on purpose. Seven UK trades businesses, each on a monthly plan, each with the same mobile number to text. The plan is to keep growing slowly enough that the service quality stays the same.
Next Step: A Free Audit
If your phone has been quieter than usual and you want to know whether it is the market or your Google visibility (it is almost always the second one), the free audit will tell you in about a day.
The Three Things That Move the Needle
Local SEO and Google Business Profile
Local SEO is the bulk of what we do. Real keyword research using DataForSEO, on-page optimisation for the queries that bring calls, Google profile management every week, and ranking checks every Monday. No hand-waving, no monthly PDF that says 'progressing well'.
Missed-Call Text-Back
The text that goes out is editable so you can change the tone if you want. We start with one we have tested across our existing trades clients and tweak from there. The default reply pulls about 30-40% engagement.
Review Automation
Review automation means you never have to ask 'mind leaving a review?' in person again. The system does it for you, by text, the same day. Customers who would have forgotten get reminded. Your Google profile fills up.
What It Costs
Honest pricing, no asterisks: £199 one-time setup and £199 every month. Less than £6.70 a day. One roof pays for 2 years. The site is yours forever, even if you cancel after the third month.
Setup
£199
One-off. Covers your website. Yours to keep forever.
Monthly
£199/mo
Less than £6.70 a day. One roof pays for 2 years.
What's included every month
- Website (included in setup fee)
- SEO management
- AEO management
- Google Business Profile management
- Website updates included
- Monthly performance report
- 4 blog posts per month
- Missed call text back
- Quote follow-up automation
- Review automation
Frequently Asked
What does it actually cost?
One roof pays for 2 years. The price is £199 setup and £199 a month. Less than £6.70 a day. Cancel after the third month if it isn't working out.
What do you actually do every month?
Six things every month: Google profile updates, fresh website content, automated review requests, missed-call recovery, ranking checks, and a monthly report. No add-ons, no upsells, no surprise charges.
Do I need to do anything technical?
Zero technical work for you. We are not a DIY platform or a course. We do the actual work. The only thing we need from you is your business details and the occasional decision (do you want this colour or that colour, that sort of thing).
What if I already have a website?
Yes, we migrate it. Domain stays yours. Existing pages stay live. Customers who bookmarked your old site will still get to it. The only thing they will notice is that it loads faster than it used to.
How long until I see results?
Quickest wins: missed-call text-back and review automation start working immediately. Google Maps improvements show up within a few weeks. Organic search rankings are slower, three to six months is normal for meaningful gains.
Can I cancel?
Minimum three months because that is a fair amount of time to actually show results. After that, you are free to leave. The website you paid for is yours: domain, content, the lot.
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Get a Free Audit
Send us your business name and town. We'll send back a real audit of your Google listing, your website, and your top three local competitors. Same day, no sales call.