Roofers in Swansea: How to Get Into the Google Map Pack
We work with roofers across Swansea who were sick of being invisible on Google while less experienced competitors got all the calls.
Run by one person · UK-based · British English only
Swansea: Why Google Decides Who Gets the Calls
Swansea is interesting because the housing is victorian terraces, inter-war council housing, post-war rebuilding after bombing, and modern marina developments and that drives the kind of jobs that come up. The customers are mostly searching by area name (think 'roofer in Morriston' or 'roofer near Killay') so the local SEO needs to be tuned for those exact phrases.
Roofers working Swansea have a slightly different mix than roofers elsewhere because of the neighbourhoods involved. Most Swansea roofer calls come from Townhill, Morriston, Mumbles and the corridor toward Gorseinon.
How Local SEO Actually Works for You
In Swansea, the roofers who keep their diary full are not the cheapest or the best. They are the ones whose Google listing turns up first when somebody searches for roofer services in Swansea. We get your roofer listing into that group. The list, with no marketing spin: website built by us, Google Business Profile run by us, review automation, missed-call text-back, quote follow-ups, monthly performance report, four pieces of fresh content per month. That's the package.
Specifically for roofers in Swansea, we monitor about 25 local search terms that bring buying intent for roofer services. We update your Google profile weekly with fresh photos and posts, and we run automatic review requests after every roofer job. The whole roofer package costs £199/month.
Most calls roofers get are for chimney repairs, missing slates or tiles, or gutter clearing. The work is governed by NFRC, TrustMark, Competent Roofer and the typical roofer customer is homeowners with properties 20+ years old needing roof repairs or replacement. Most roofers we work with see those exact problems make up four out of five jobs.
What Most Local Owners Get Wrong
Here is what we tell roofers working Swansea and the surrounding areas when they ask the obvious question. The Google ranking for roofer searches in Swansea is decided by the things most roofers never touch. It is a maths problem. About 70% of local searches happen on a phone. About 44% of those clicks go to the three businesses in the Map Pack. If you're not one of those three, you're competing for the leftovers.
Real Clients We Already Run
Roofers in Swansea are competing with 30-70 other listings for the same calls. Here is what separates the busy roofers from the ones whose phones have gone quiet. Not a hundred clients, not a thousand. Seven, all paying, all in the UK, all hands-on businesses spanning plumbing, heating, paving and bathroom fitting. We can name every one of them and you are welcome to call them.
Next Step: A Free Audit
Click the audit button. Spend 20 seconds telling us your business name. Get a real audit back the same day, often within an hour. Decide whether to hire us afterwards. That is the entire process.
The Three Things That Move the Needle
Local SEO and Google Business Profile
Local SEO is the bulk of what we do. Real keyword research using DataForSEO, on-page optimisation for the queries that bring calls, Google profile management every week, and ranking checks every Monday. No hand-waving, no monthly PDF that says 'progressing well'.
Missed-Call Text-Back
We have seen owners on this system go from 'a quiet week' to 'fully booked' just because the missed-call text turned dropped calls into actual job enquiries. It is genuinely the highest-ROI thing in the whole package.
Review Automation
After every job (or once a week, depending on your workflow) the system automatically asks your customers for a Google review. About one in three actually leaves one. Over a year, that adds up to dozens of fresh reviews on your listing.
What It Costs
Total cost: £199 setup, then £199 each month. Less than £6.70 a day. Compare that to one Checkatrade subscription that locks you into twelve months for the same price and gives you nothing but a listing.
Setup
£199
One-off. Covers your website. Yours to keep forever.
Monthly
£199/mo
Less than £6.70 a day. One roof pays for 2 years.
What's included every month
- Website (included in setup fee)
- SEO management
- AEO management
- Google Business Profile management
- Website updates included
- Monthly performance report
- 4 blog posts per month
- Missed call text back
- Quote follow-up automation
- Review automation
Frequently Asked
What does it actually cost?
£199 once + £199/month. The website is yours to keep even if you cancel. The minimum is three months so we have time to actually move the needle.
What do you actually do every month?
Plain English: we make your business show up first when people Google for what you do nearby, we make sure no calls get lost when you cannot answer, and we show you exactly what changed every month.
Do I need to do anything technical?
We handle every technical step. Website build, hosting, domain setup, DNS, Google Business Profile verification, schema markup, analytics. None of that is your job. You just answer the phone when calls come in.
What if I already have a website?
Easy. We migrate the existing site across and keep everything that is working. The domain stays yours. We just rebuild it on faster infrastructure and fix the things that are losing you calls.
How long until I see results?
We do not guarantee a number of leads or a ranking position because nobody can do that legitimately. We guarantee the work is done, the report is honest, and the system stays running. The results follow if you let it run for the three-month minimum.
Can I cancel?
Three-month minimum, then rolling. Cancel whenever, no fuss. The website stays yours, the domain stays yours, and we send you a clean handover so nothing breaks.
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Get a Free Audit
Send us your business name and town. We'll send back a real audit of your Google listing, your website, and your top three local competitors. Same day, no sales call.