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SwiftLead - websites, SEO and ads for local businesses
Roofers · London

Marketing for London Roofers: Honest, Local, No Contracts

We get roofers in London ranking in the Google Map Pack, the three businesses that show up under the map. Around 44% of local searches click one of those three. Get into them and the calls come in.

7 paying UK clients · all in the trades · all on monthly plans

Working London as a roofer

London is a particular kind of market. The UK's capital and largest city, home to 9 million people. The housing is mostly mix of georgian terraces, victorian conversions, post-war council estates, and modern developments. We see calls coming from Camden, Brixton, and the surrounding EC, WC, E, N postcodes. If you cover those areas and you are not in the top of Google for them, that is the leak.

Across the N postcode area in London, roofers mostly handle missing slates or tiles and roof leaks. The neighbourhoods we see most roofer calls from in London are Hackney, Greenwich and Fulham.

What We Do

When we look at roofers in London who have gone quiet, the cause is almost always the same one. Their Google Business Profile is half-empty and they are not ranking for the roofer keywords London customers actually use. Six things every month, all of them done by us so you do not need to think about any of it. We run your Google Business Profile properly with weekly photos and posts. We build and host your website on infrastructure that loads in under two seconds on a phone. We set up automatic review requests that fire after every job. We catch your missed calls with an instant text-back so the calls you cannot answer do not vanish. We write four blog posts a month tuned to the searches your customers actually use. And we send a monthly performance report you can read in five minutes.

Most roofers in London we work with already have a website that is not ranking for roofer searches and a Google profile that is half-empty. We rebuild the roofer website on faster infrastructure and rebuild the roofer profile from scratch with proper categories, photos and weekly posts.

Most roofers get the same kinds of calls: roof leaks, missing slates or tiles, and chimney repairs. Roofers who show up first when somebody types those phrases into Google get the lion's share of the calls in their area.

Why Roofers Lose Calls Around Here

For roofers working London, the picture looks like this. Most roofers in London are losing work to a handful of competitors with better-ranked Google listings. Word of mouth still works, but it's slower than it used to be. The fastest-growing local businesses are the ones combining word of mouth with showing up on Google. Owners who rely on referrals alone are going backwards.

Real Clients We Already Run

Across the roofers we have spoken to in London, the same pattern keeps coming up. The roofers ranking in the top three of Google Maps for London get most of the calls. The honest version: we have seven paying clients. That is why we can give every one of them a phone number and answer it. When we have seventy, we will still give you a phone number, but a different one.

Next Step: A Free Audit

Next step is dead simple: click the free audit button, give us your business name and town, and we send back a real one-page assessment within a day. If you like it, we can talk about taking it further. If not, no worries.

The Three Things That Move the Needle

Local SEO and Google Business Profile

Most SEO agencies work in three-month cycles and do nothing in between. We work weekly. Google Business Profile post on Monday, citation check on Tuesday, ranking pull on Wednesday, content review on Thursday. By Friday we know what is working and what to change.

Missed-Call Text-Back

Without this, missed calls are just gone. Voicemail catches almost nothing in 2026 (most people do not leave them anymore). The text-back is the only way to recover that traffic.

Review Automation

The automation only asks customers we know are happy (most clients filter by job type before we send the trigger). If a customer was unhappy, we route them to a private feedback form instead so the public listing only collects positives.

What It Costs

Here is the price. £199 for the website (one-off, yours to keep forever). £199 a month for the management. Less than £6.70 a day. Three-month minimum, then you can cancel any time you like.

Setup

£199

One-off. Covers your website. Yours to keep forever.

Monthly

£199/mo

Less than £6.70 a day. One roof pays for 2 years.

What's included every month

  • Website (included in setup fee)
  • SEO management
  • AEO management
  • Google Business Profile management
  • Website updates included
  • Monthly performance report
  • 4 blog posts per month
  • Missed call text back
  • Quote follow-up automation
  • Review automation

Frequently Asked

What does it actually cost?

Standard price is £199 once and £199 every month after. The website is included in the setup fee and you own it forever. Three months minimum, then rolling.

What do you actually do every month?

Specifically: build and host your website, run your Google Business Profile weekly, set up review automation, set up missed-call text-back, write four blog posts a month, send a monthly report. That is the full list.

Do I need to do anything technical?

Nothing technical, no. We do all the work. You give us the basic details, we handle the rest. If something needs your input we will text or email and ask in plain English.

What if I already have a website?

Most of our current clients had a website before us. We brought theirs across without losing any URLs or domain authority. Yours would work the same way.

How long until I see results?

Different things move at different speeds. The missed-call system catches calls from day one. Google profile changes show in days. Search rankings take months. We are upfront about all of this from the start.

Can I cancel?

Three months, then it is month-to-month. Cancel by text. The website stays online (you keep the domain and the site), we just stop running the SEO and Google profile side of it.

Get a Free Audit

Send us your business name and town. We'll send back a real audit of your Google listing, your website, and your top three local competitors. Same day, no sales call.