Roofers: Google Ads That Pay for Themselves
Most roofers we speak to have been burned by an agency before. We get it. Here's why this is different and why we're cheaper than the last ones who didn't deliver.
Run by one person · UK-based · British English only
Why It's Different for Roofers
If you are a roofer, your customers do not read blog posts or browse websites for fun. They Google something like 'emergency roofer near me' and call the first person who looks vaguely competent. The whole game is being one of the first three results.
What customers Google when they need a roofer: variations of flat roof repairs, chimney repairs, and gutter clearing. The roofers that target those exact phrases on their Google profile are the ones whose phones do not stop ringing.
What We Actually Do
We work with seven UK trades businesses, and the same diagnosis keeps coming up across our roofers and other trades clients. The common thread is search visibility, not skill. Here is exactly what we do, in plain English. We sort out your Google Business Profile so it actually appears when people search nearby. We build you a fast website that loads on a phone in under two seconds. We get you reviews automatically after every job. And we set up a system that texts back when you miss a call.
Roofers typically have between 30-100 direct competitors fighting for the same Google ranking. We get your roofer listing into the top three by working on the things Google's local algorithm rewards: relevance, prominence, and citation consistency.
What Most Owners Get Wrong
We work with seven UK trades businesses, and the same diagnosis keeps coming up across our roofers and other trades clients. The common thread is search visibility, not skill. There are two kinds of local businesses right now: the ones at the top of Google for their area, and the ones whose phones are quietly drying up. There's almost no middle ground anymore.
The Clients We Already Run
Roofers get told the same marketing advice as everyone else, and most of it does not apply. Here is what actually works for roofers in 2026. Seven owners we know by name, currently paying. They are not brand ambassadors. They have not been asked to record video testimonials. They are running their businesses and we are running their online presence.
Next Step: A Free Audit
If you want a proper read on where your business stands online right now, ask for the free audit. We look at the same things we would look at if you were already paying us. You get the answer for free.
The Three Things That Move the Needle
Local SEO and Google Business Profile
Local SEO is the bulk of what we do. Real keyword research using DataForSEO, on-page optimisation for the queries that bring calls, Google profile management every week, and ranking checks every Monday. No hand-waving, no monthly PDF that says 'progressing well'.
Missed-Call Text-Back
Set-up takes us about 20 minutes. We hook your business number into the system, write the auto-reply text in your tone of voice (or copy yours if you have one), and turn it on. From that moment forward, every missed call gets a text reply within ten seconds.
Review Automation
Reviews show up in two places that matter: on your Google Business Profile (where new prospects see them) and as a ranking signal (Google rewards businesses with steady, recent review flow). We feed both at the same time.
What It Costs
Real numbers: £199 for the website, £199 a month for everything else. No phone-call quote, no 'contact us' button, no negotiation. The price is the price for everyone, every time.
Setup
£199
One-off. Covers your website. Yours to keep forever.
Monthly
£199/mo
Less than £6.70 a day. One roof pays for 2 years.
What's included every month
- Website (included in setup fee)
- SEO management
- AEO management
- Google Business Profile management
- Website updates included
- Monthly performance report
- 4 blog posts per month
- Missed call text back
- Quote follow-up automation
- Review automation
Frequently Asked
What does it actually cost?
£199 setup, £199 per month. No surprise fees, no annual contract. Less than £6.70 a day. One roof pays for 2 years.
What do you actually do every month?
Six things every month: Google profile updates, fresh website content, automated review requests, missed-call recovery, ranking checks, and a monthly report. No add-ons, no upsells, no surprise charges.
Do I need to do anything technical?
Not at all. We build, host, and run everything. If you can send a text message, you can use this service. We send you a monthly report and message you if we need anything from your end.
What if I already have a website?
Yes, that is normal. Most of our clients had a previous site (often built by an agency or a friend that did not work out). We bring it across, keep your domain, and rebuild whatever needs rebuilding.
How long until I see results?
Realistically: small wins from week one (more missed calls recovered, a few more reviews). Medium wins by month one (Google profile starting to climb). Bigger wins by month three (organic search rankings improving). Anyone promising overnight results is selling something.
Can I cancel?
You can cancel after the third month. No 30-day notice, no exit charge. The website is yours to keep. We just stop the management work.
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Get a Free Audit
Send us your business name and town. We'll send back a real audit of your Google listing, your website, and your top three local competitors. Same day, no sales call.