Honest Google Ads Management for UK Recruitment Agencies
If your last website cost £3,000 and brought you exactly zero jobs, this is the page you needed eighteen months ago. Read it now and don't waste another £3,000.
No agency overhead · no account managers · no upsells
Why It's Different for Recruitment Agencies
What works for recruitment-agencies is the opposite of what most marketing courses teach. No funnels, no lead magnets, no email sequences. Just first-page Google rankings and a phone that gets answered. We sort both.
If you are a recruitment-agency, you already know the bread and butter: temp to perm transitions and finding skilled candidates, with industry-specific recruitment when the season turns. Small and medium businesses needing staff, job seekers, HR departments needing temporary cover, which means recruitment-agencies need to be findable when those exact searches happen.
What We Actually Do
We work with seven UK trades businesses, and the same diagnosis keeps coming up across our recruitment-agencies and other trades clients. The common thread is search visibility, not skill. We do the technical work that most owners hate: writing schema markup, optimising local citations, monitoring rank for the keywords that actually convert, fixing site speed issues, sorting NAP consistency. You never have to know what any of those words mean. We just do the work and report on the result.
For recruitment-agencies, the version of this we run looks like weekly Google profile updates with photos from real recruitment-agency jobs, four blog posts a month written for the searches recruitment-agencies customers actually use, and a monthly performance report you can read on a phone.
What Most Owners Get Wrong
When we sit down with recruitment-agencies and look at why the calls have stopped, this is what we usually find. The recruitment-agency business has reviews, has skill, but is invisible on Google for the right local searches. The phones do not stop ringing because the work has dried up. They stop ringing because somebody else's listing is showing up first. That is the entire diagnosis nine times out of ten.
The Clients We Already Run
For recruitment-agencies reading this who already feel like they have tried everything, here is the bit nobody mentions. Most recruitment-agency marketing advice is generic and does not actually move the needle for recruitment-agencies. We are small on purpose. Seven paying clients right now: a mix of plumbers, heating engineers, paving and bathroom fitters across England and Wales. Every one of them we know by first name. Every one of them got a real result inside the first month.
Next Step: A Free Audit
Honest framing: the audit is free because it costs us about 30 minutes of automated checks plus 10 minutes of a real human looking at the results. We do that because most owners don't trust marketing pitches anymore (rightly), and a real audit is the only way to start a useful conversation.
The Three Things That Move the Needle
Local SEO and Google Business Profile
Most SEO agencies work in three-month cycles and do nothing in between. We work weekly. Google Business Profile post on Monday, citation check on Tuesday, ranking pull on Wednesday, content review on Thursday. By Friday we know what is working and what to change.
Missed-Call Text-Back
When the phone rings and you can't pick up, the customer's phone gets a text within 10 seconds. The text is short and human: a hello, an apology, a question about what they need. Most reply within five minutes. About a third book in.
Review Automation
Reviews come in on autopilot. We set up a system that asks your customers right after the job, while they are still happy. About a third leave a review. Over a year that is the difference between 8 reviews and 60.
What It Costs
If you are budgeting, plan for £199 in month one and £199 in months two and three (the minimum term). After that it is rolling at £199/month. Cancel by text whenever you like.
Setup
£199
One-off. Covers your website. Yours to keep forever.
Monthly
£199/mo
Less than £6.70 a day. One job from Google pays for the month.
What's included every month
- Website (included in setup fee)
- SEO management
- AEO management
- Google Business Profile management
- Website updates included
- Monthly performance report
- 4 blog posts per month
- Missed call text back
- Quote follow-up automation
- Review automation
Frequently Asked
What does it actually cost?
All in: £199 setup (one-off, covers the website, yours to keep) and £199 a month for everything else. We do not do tiered pricing or upsells. That is the price.
What do you actually do every month?
Specifically: build and host your website, run your Google Business Profile weekly, set up review automation, set up missed-call text-back, write four blog posts a month, send a monthly report. That is the full list.
Do I need to do anything technical?
If you can text us a logo and a few photos of your work, you have done your bit. Everything else, including the boring technical stuff like SSL certificates and search console setup, is on us.
What if I already have a website?
We work with what you have got. If your current website is broken or slow, we rebuild it. If it is fine, we keep it and just sort out the SEO and Google profile. Your domain stays the same either way.
How long until I see results?
Honest answer: anyone who guarantees specific numbers is lying to you. We can guarantee the work gets done properly. The missed-call text-back system pays for itself the first time you save a job. SEO results take longer, usually three to six months for meaningful movement.
Can I cancel?
After three months you can cancel any time, no notice period, no exit fees. The website is yours to keep. We transfer the domain and the site to whoever you want.
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Get a Free Audit
Send us your business name and town. We'll send back a real audit of your Google listing, your website, and your top three local competitors. Same day, no sales call.