SEO for Northampton Plasterers, Without the £1,500 Agency Bill
Northampton is a tough market for plasterers. The good news: most of your competitors have terrible Google listings. We exploit that.
No twelve-month contracts · cancel after the third month · website yours forever
Northampton: Why Google Decides Who Gets the Calls
The plasterer customers in Northampton are split roughly in half between long-term residents who already have someone they trust and newer residents (or younger ones) who Google for everything. The newer half is who you want, and Google is the only way to reach them.
Northampton customers searching for a plasterer usually live in Far Cotton, Ecton Brook, Duston or one of the satellite areas like Towcester or Wellingborough. The local property mix in Northampton drives a steady demand for cracked plaster and damp damage from plasterers.
How Local SEO Actually Works for You
In Northampton, the plasterers who keep their diary full are not the cheapest or the best. They are the ones whose Google listing turns up first when somebody searches for plasterer services in Northampton. We get your plasterer listing into that group. We don't sell you a thing and run. We run the entire online side of your business: Google listing, website, reviews, the lot. You get a monthly report and a phone number to text if anything is broken.
For plasterers in Northampton, the version of this we run looks like weekly Google profile updates with photos from real plasterer jobs, four blog posts a month written for the searches plasterers customers actually use, and a monthly performance report you can read on a phone.
If you are a plasterer, you already know the bread and butter: skimming over old walls and cracked plaster, with rendering when the season turns. Homeowners renovating, builders needing subcontractors, landlords between tenants, which means plasterers need to be findable when those exact searches happen.
What Most Local Owners Get Wrong
For plasterers working Northampton, the picture looks like this. Most plasterers in Northampton are losing work to a handful of competitors with better-ranked Google listings. The phones do not stop ringing because the work has dried up. They stop ringing because somebody else's listing is showing up first. That is the entire diagnosis nine times out of ten.
Real Clients We Already Run
Across the plasterers we have spoken to in Northampton, the same pattern keeps coming up. The plasterers ranking in the top three of Google Maps for Northampton get most of the calls. Honest comparison: most marketing agencies show you a wall of logos. We have a list of seven names you can verify on Google Maps. Pinnacle Plumbers, Tami Plumbing, Discount Heating NW, Optimum HVAC, M&R Property and Paving, Fylde Bathrooms, Alan's Plumbing. Look them up. They are real.
Next Step: A Free Audit
Honest framing: the audit is free because it costs us about 30 minutes of automated checks plus 10 minutes of a real human looking at the results. We do that because most owners don't trust marketing pitches anymore (rightly), and a real audit is the only way to start a useful conversation.
The Three Things That Move the Needle
Local SEO and Google Business Profile
The SEO work includes weekly Google Business Profile posts, a monthly fresh photo upload, citation consistency checks across the 30 directories Google watches, on-page optimisation tweaks based on what is ranking, and weekly position tracking. No copy-paste reports.
Missed-Call Text-Back
Plain version: phone rings, you cannot pick up, system texts the caller back within 10 seconds with a short reply in your tone of voice, customer texts back the issue, you reply when you are off the job. About a third of those texts become paid jobs.
Review Automation
Most trades sit on 5-15 reviews for years because asking is awkward. The automation removes the awkwardness. Click, send, done. The reviews accumulate in the background.
What It Costs
It is £199 a month plus a one-off £199 setup that covers your website. Less than £6.70 a day. One job from Google pays for the month. Three-month minimum, no contracts after that.
Setup
£199
One-off. Covers your website. Yours to keep forever.
Monthly
£199/mo
Less than £6.70 a day. One job from Google pays for the month.
What's included every month
- Website (included in setup fee)
- SEO management
- AEO management
- Google Business Profile management
- Website updates included
- Monthly performance report
- 4 blog posts per month
- Missed call text back
- Quote follow-up automation
- Review automation
Frequently Asked
What does it actually cost?
Same price for every client. £199 setup, £199 a month. We do not haggle, we do not run promotions, and we do not have a 'special deal this week'. The price you see is what you pay.
What do you actually do every month?
Specifically: build and host your website, run your Google Business Profile weekly, set up review automation, set up missed-call text-back, write four blog posts a month, send a monthly report. That is the full list.
Do I need to do anything technical?
If you can text us a logo and a few photos of your work, you have done your bit. Everything else, including the boring technical stuff like SSL certificates and search console setup, is on us.
What if I already have a website?
We work with what you have got. If your current website is broken or slow, we rebuild it. If it is fine, we keep it and just sort out the SEO and Google profile. Your domain stays the same either way.
How long until I see results?
Honest answer: anyone who guarantees specific numbers is lying to you. We can guarantee the work gets done properly. The missed-call text-back system pays for itself the first time you save a job. SEO results take longer, usually three to six months for meaningful movement.
Can I cancel?
After three months you can cancel any time, no notice period, no exit fees. The website is yours to keep. We transfer the domain and the site to whoever you want.
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Get a Free Audit
Send us your business name and town. We'll send back a real audit of your Google listing, your website, and your top three local competitors. Same day, no sales call.