Honest Local SEO for Letting Agents Working Stoke-on-Trent and Around
There are between 25-50 letting-agents in Stoke-on-Trent all fighting for the same calls. The ones in the top three of Google get most of them. We get you in the top three.
Real client list · ask us for a reference call · we will give you a number
Stoke-on-Trent: Why Google Decides Who Gets the Calls
Stoke-on-Trent is interesting because the housing is victorian terraced housing from the potteries era, inter-war council estates, and modern developments and that drives the kind of jobs that come up. The customers are mostly searching by area name (think 'letting-agent in Longton' or 'letting-agent near Stoke') so the local SEO needs to be tuned for those exact phrases.
For letting-agents working Stoke-on-Trent, the busy postcodes are usually ST, with steady call volume from Newcastle-under-Lyme, Hanley and Fenton. Typical letting-agent jobs in Stoke-on-Trent: property maintenance management, rent collection.
How Local SEO Actually Works for You
Here is what we tell letting-agents working Stoke-on-Trent and the surrounding areas when they ask the obvious question. The Google ranking for letting-agent searches in Stoke-on-Trent is decided by the things most letting-agents never touch. The list, with no marketing spin: website built by us, Google Business Profile run by us, review automation, missed-call text-back, quote follow-ups, monthly performance report, four pieces of fresh content per month. That's the package.
Specifically for letting-agents in Stoke-on-Trent, we monitor about 25 local search terms that bring buying intent for letting-agent services. We update your Google profile weekly with fresh photos and posts, and we run automatic review requests after every letting-agent job. The whole letting-agent package costs £199/month.
Most calls letting-agents get are for legal compliance, rent collection, or property maintenance management. The work is governed by ARLA Propertymark, Client Money Protection, The Property Ombudsman and the typical letting-agent customer is landlords with rental properties, property investors, accidental landlords. Most letting-agents we work with see those exact problems make up four out of five jobs.
What Most Local Owners Get Wrong
Across the letting-agents we have spoken to in Stoke-on-Trent, the same pattern keeps coming up. The letting-agents ranking in the top three of Google Maps for Stoke-on-Trent get most of the calls. It is a maths problem. About 70% of local searches happen on a phone. About 44% of those clicks go to the three businesses in the Map Pack. If you're not one of those three, you're competing for the leftovers.
Real Clients We Already Run
For letting-agents working Stoke-on-Trent, the picture looks like this. Most letting-agents in Stoke-on-Trent are losing work to a handful of competitors with better-ranked Google listings. The first paying client signed up in March. The seventh signed up in early April. We are growing slowly because every client gets the same level of attention, and that ceiling moves up as we add more capacity.
Next Step: A Free Audit
Click the audit button. Spend 20 seconds telling us your business name. Get a real audit back the same day, often within an hour. Decide whether to hire us afterwards. That is the entire process.
The Three Things That Move the Needle
Local SEO and Google Business Profile
Local SEO is the bulk of what we do. Real keyword research using DataForSEO, on-page optimisation for the queries that bring calls, Google profile management every week, and ranking checks every Monday. No hand-waving, no monthly PDF that says 'progressing well'.
Missed-Call Text-Back
When you are on a job and the phone rings, you cannot always answer. The system fires off a text within seconds: 'Hi, can't pick up right now, I'll be back to you shortly. What's the issue?'. Roughly a third of those calls turn into jobs you would otherwise have lost completely.
Review Automation
What you get over a year is the difference between 'has 12 reviews from 2023' and 'has 50 reviews, the most recent one yesterday'. Google ranks the second listing higher every time.
What It Costs
We are not the cheapest and we are definitely not the most expensive. £199 for the site, £199 a month for the rest. Less than £6.70 a day. The maths usually works out as: One job from Google pays for the month.
Setup
£199
One-off. Covers your website. Yours to keep forever.
Monthly
£199/mo
Less than £6.70 a day. One job from Google pays for the month.
What's included every month
- Website (included in setup fee)
- SEO management
- AEO management
- Google Business Profile management
- Website updates included
- Monthly performance report
- 4 blog posts per month
- Missed call text back
- Quote follow-up automation
- Review automation
Frequently Asked
What does it actually cost?
Standard price is £199 once and £199 every month after. The website is included in the setup fee and you own it forever. Three months minimum, then rolling.
What do you actually do every month?
Six things every month: Google profile updates, fresh website content, automated review requests, missed-call recovery, ranking checks, and a monthly report. No add-ons, no upsells, no surprise charges.
Do I need to do anything technical?
We handle every technical step. Website build, hosting, domain setup, DNS, Google Business Profile verification, schema markup, analytics. None of that is your job. You just answer the phone when calls come in.
What if I already have a website?
Easy. We migrate the existing site across and keep everything that is working. The domain stays yours. We just rebuild it on faster infrastructure and fix the things that are losing you calls.
How long until I see results?
We do not guarantee a number of leads or a ranking position because nobody can do that legitimately. We guarantee the work is done, the report is honest, and the system stays running. The results follow if you let it run for the three-month minimum.
Can I cancel?
Three-month minimum, then rolling. Cancel whenever, no fuss. The website stays yours, the domain stays yours, and we send you a clean handover so nothing breaks.
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Get a Free Audit
Send us your business name and town. We'll send back a real audit of your Google listing, your website, and your top three local competitors. Same day, no sales call.