Marketing for Northampton Letting Agents: Honest, Local, No Contracts
We get letting-agents in Northampton ranking in the Google Map Pack, the three businesses that show up under the map. Around 44% of local searches click one of those three. Get into them and the calls come in.
7 paying UK clients · all in the trades · all on monthly plans
Working Northampton as a letting-agent
The letting-agent customers in Northampton are split roughly in half between long-term residents who already have someone they trust and newer residents (or younger ones) who Google for everything. The newer half is who you want, and Google is the only way to reach them.
In Northampton, the catchment for letting-agents includes Far Cotton, Duston, Moulton, and the wider NN area. Calls for property maintenance management and tenant finding make up the bulk of what comes through the door.
What We Do
Across the letting-agents we have spoken to in Northampton, the same pattern keeps coming up. The letting-agents ranking in the top three of Google Maps for Northampton get most of the calls. It is an everything-in package, not an a-la-carte menu. Website, Google profile, reviews, SEO, missed-call recovery, all bundled. Removing things does not make it cheaper because the system only works as a system.
For letting-agents in Northampton, the version of this we run looks like weekly Google profile updates with photos from real letting-agent jobs, four blog posts a month written for the searches letting-agents customers actually use, and a monthly performance report you can read on a phone.
If you are a letting-agent, you already know the bread and butter: property maintenance management and tenant finding, with void periods when the season turns. Landlords with rental properties, property investors, accidental landlords, which means letting-agents need to be findable when those exact searches happen.
Why Letting Agents Lose Calls Around Here
In Northampton, the letting-agents who keep their diary full are not the cheapest or the best. They are the ones whose Google listing turns up first when somebody searches for letting-agent services in Northampton. We get your letting-agent listing into that group. Here's the unflattering truth: if your business name plus your town does not return your Google listing on the first page, the customers searching for you right now have never heard of you and never will. That is what we fix.
Real Clients We Already Run
In Northampton, the letting-agents who keep their diary full are not the cheapest or the best. They are the ones whose Google listing turns up first when somebody searches for letting-agent services in Northampton. We get your letting-agent listing into that group. Honest signal-to-noise: we charge real money to seven real UK businesses. We do not have free trials, partner programmes, affiliate links, or fake testimonials. Everything we do is paid for by people running their own trades businesses.
Next Step: A Free Audit
Honest framing: the audit is free because it costs us about 30 minutes of automated checks plus 10 minutes of a real human looking at the results. We do that because most owners don't trust marketing pitches anymore (rightly), and a real audit is the only way to start a useful conversation.
The Three Things That Move the Needle
Local SEO and Google Business Profile
SEO done properly: we research the search terms your customers actually use (not the ones an SEO tool says you should target), optimise your site and Google profile for those terms, and check rankings every week so we can adjust if something stops working.
Missed-Call Text-Back
If you cannot answer the phone (because you are on a job), the system automatically texts the caller back within seconds. The reply reads something like 'Hi, can't pick up right now, on a job. What do you need? I'll be back to you within the hour.'. About a third of those texts turn into actual jobs that would otherwise have been lost.
Review Automation
Most trades sit on 5-15 reviews for years because asking is awkward. The automation removes the awkwardness. Click, send, done. The reviews accumulate in the background.
What It Costs
There is no setup fee on top of the website. The website costs £199 once, that is the setup. Then it is £199 a month for the management. Less than £6.70 a day.
Setup
£199
One-off. Covers your website. Yours to keep forever.
Monthly
£199/mo
Less than £6.70 a day. One job from Google pays for the month.
What's included every month
- Website (included in setup fee)
- SEO management
- AEO management
- Google Business Profile management
- Website updates included
- Monthly performance report
- 4 blog posts per month
- Missed call text back
- Quote follow-up automation
- Review automation
Frequently Asked
What does it actually cost?
It is £199 setup, which covers your website, then £199 a month for the ongoing management. Less than £6.70 a day. You can cancel after three months.
What do you actually do every month?
Specifically: build and host your website, run your Google Business Profile weekly, set up review automation, set up missed-call text-back, write four blog posts a month, send a monthly report. That is the full list.
Do I need to do anything technical?
If you can text us a logo and a few photos of your work, you have done your bit. Everything else, including the boring technical stuff like SSL certificates and search console setup, is on us.
What if I already have a website?
We work with what you have got. If your current website is broken or slow, we rebuild it. If it is fine, we keep it and just sort out the SEO and Google profile. Your domain stays the same either way.
How long until I see results?
Honest answer: anyone who guarantees specific numbers is lying to you. We can guarantee the work gets done properly. The missed-call text-back system pays for itself the first time you save a job. SEO results take longer, usually three to six months for meaningful movement.
Can I cancel?
After three months you can cancel any time, no notice period, no exit fees. The website is yours to keep. We transfer the domain and the site to whoever you want.
More from SwiftLead
More for your trade
Other trades in Northampton
Get a Free Audit
Send us your business name and town. We'll send back a real audit of your Google listing, your website, and your top three local competitors. Same day, no sales call.