Insurance Brokers: How to Show Up First on Google in Your Area
The marketing equivalent of having a mate who's good at this stuff. Plain English, real prices, work that gets done.
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Why It's Different for Insurance Brokers
If you are an insurance-broker, your customers do not read blog posts or browse websites for fun. They Google something like 'emergency insurance-broker near me' and call the first person who looks vaguely competent. The whole game is being one of the first three results.
What customers Google when they need an insurance-broker: variations of professional indemnity, specialist cover, and home insurance. The insurance-brokers that target those exact phrases on their Google profile are the ones whose phones do not stop ringing.
What We Actually Do
Talking to insurance-brokers who have come through our door, the same story comes up every time. Insurance Brokers are doing the work properly but the customers searching online cannot find them. The list, with no marketing spin: website built by us, Google Business Profile run by us, review automation, missed-call text-back, quote follow-ups, monthly performance report, four pieces of fresh content per month. That's the package.
Insurance Brokers typically have between 30-100 direct competitors fighting for the same Google ranking. We get your insurance-broker listing into the top three by working on the things Google's local algorithm rewards: relevance, prominence, and citation consistency.
What Most Owners Get Wrong
In our experience working with insurance-brokers, this is the part most insurance-broker owners do not realise. Google decides who gets called before the customer even sees a price or a review. There are two kinds of local businesses right now: the ones at the top of Google for their area, and the ones whose phones are quietly drying up. There's almost no middle ground anymore.
The Clients We Already Run
For insurance-brokers reading this who already feel like they have tried everything, here is the bit nobody mentions. Most insurance-broker marketing advice is generic and does not actually move the needle for insurance-brokers. Quietly running seven UK trades businesses at the moment. None of them are pilot customers. None of them are getting the service for free. They are all paying full price every month and they are all still here.
Next Step: A Free Audit
If you want a proper read on where your business stands online right now, ask for the free audit. We look at the same things we would look at if you were already paying us. You get the answer for free.
The Three Things That Move the Needle
Local SEO and Google Business Profile
Local SEO is the bulk of what we do. Real keyword research using DataForSEO, on-page optimisation for the queries that bring calls, Google profile management every week, and ranking checks every Monday. No hand-waving, no monthly PDF that says 'progressing well'.
Missed-Call Text-Back
Costs nothing extra to run, included in the monthly price. Most clients save the cost of the whole package within the first fortnight from this single feature.
Review Automation
Reviews show up in two places that matter: on your Google Business Profile (where new prospects see them) and as a ranking signal (Google rewards businesses with steady, recent review flow). We feed both at the same time.
What It Costs
Honest pricing, no asterisks: £199 one-time setup and £199 every month. Less than £6.70 a day. One job from Google pays for the month. The site is yours forever, even if you cancel after the third month.
Setup
£199
One-off. Covers your website. Yours to keep forever.
Monthly
£199/mo
Less than £6.70 a day. One job from Google pays for the month.
What's included every month
- Website (included in setup fee)
- SEO management
- AEO management
- Google Business Profile management
- Website updates included
- Monthly performance report
- 4 blog posts per month
- Missed call text back
- Quote follow-up automation
- Review automation
Frequently Asked
What does it actually cost?
All in: £199 setup (one-off, covers the website, yours to keep) and £199 a month for everything else. We do not do tiered pricing or upsells. That is the price.
What do you actually do every month?
Plain English: we make your business show up first when people Google for what you do nearby, we make sure no calls get lost when you cannot answer, and we show you exactly what changed every month.
Do I need to do anything technical?
Not at all. We build, host, and run everything. If you can send a text message, you can use this service. We send you a monthly report and message you if we need anything from your end.
What if I already have a website?
Yes, that is normal. Most of our clients had a previous site (often built by an agency or a friend that did not work out). We bring it across, keep your domain, and rebuild whatever needs rebuilding.
How long until I see results?
Realistically: small wins from week one (more missed calls recovered, a few more reviews). Medium wins by month one (Google profile starting to climb). Bigger wins by month three (organic search rankings improving). Anyone promising overnight results is selling something.
Can I cancel?
You can cancel after the third month. No 30-day notice, no exit charge. The website is yours to keep. We just stop the management work.
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Send us your business name and town. We'll send back a real audit of your Google listing, your website, and your top three local competitors. Same day, no sales call.