Google Ads for Heating Engineers, Without the Wasted Budget
If you're a heating-engineer who's good at the work but rubbish at the marketing, this is the page where you stop having to be both.
No agency overhead · no account managers · no upsells
Why It's Different for Heating Engineers
You can spot a heating-engineer who has not done the Google work because their phone slows down at the same rate the local population grows. The trades who have done the work just keep getting busier.
Bread-and-butter jobs for heating-engineers: boiler breakdowns, annual boiler service, radiator issues. The customers searching for a heating-engineer are usually homeowners with ageing boilers, landlords needing annual gas safety certificates, and they Google before they call.
What We Actually Do
For heating-engineers specifically, the picture looks like this. Most heating-engineers we speak to are losing work to two or three local competitors with better-ranked Google listings. We don't sell you a thing and run. We run the entire online side of your business: Google listing, website, reviews, the lot. You get a monthly report and a phone number to text if anything is broken.
Heating Engineers get a slightly different setup than other trades. We focus the keyword targeting on the urgent heating-engineer searches (the ones with words like "central heating installation" and "boiler breakdowns"). We structure the heating-engineer website so the phone number is always visible.
What Most Owners Get Wrong
Among the heating-engineers we have already taken on, every single one had the same bottleneck. Their Google profile was half-empty and their site was not ranking for the urgent heating-engineer searches. The phones do not stop ringing because the work has dried up. They stop ringing because somebody else's listing is showing up first. That is the entire diagnosis nine times out of ten.
The Clients We Already Run
Here is what we tell heating-engineers when they ask why their phone has slowed down. Most heating-engineer businesses are not ranking for the search terms that bring buying-intent calls in their area. Honest comparison: most marketing agencies show you a wall of logos. We have a list of seven names you can verify on Google Maps. Pinnacle Plumbers, Tami Plumbing, Discount Heating NW, Optimum HVAC, M&R Property and Paving, Fylde Bathrooms, Alan's Plumbing. Look them up. They are real.
Next Step: A Free Audit
Click below for the free audit. You will get back a real document, not a templated PDF, with what we would fix and what it would cost. Read it, decide what you want to do.
The Three Things That Move the Needle
Local SEO and Google Business Profile
Our SEO work is opinionated. We do not chase every algorithm update. We focus on the things that have moved local rankings for the last decade: relevance to the search term, prominence (reviews and citations), and proximity to the searcher. Everything else is noise.
Missed-Call Text-Back
If you cannot answer the phone (because you are on a job), the system automatically texts the caller back within seconds. The reply reads something like 'Hi, can't pick up right now, on a job. What do you need? I'll be back to you within the hour.'. About a third of those texts turn into actual jobs that would otherwise have been lost.
Review Automation
The reviews bit is fully automated: a text goes out after each job with a direct link to your Google review page. Customers tap once and they are typing the review. About one in three actually leaves one, which is roughly five times the industry average.
What It Costs
Flat fee: £199 once + £199/month. Less than £6.70 a day. After three months you can cancel any time and the website stays yours. No exit fees, no transfer admin charges, no nonsense.
Setup
£199
One-off. Covers your website. Yours to keep forever.
Monthly
£199/mo
Less than £6.70 a day. One repair pays for the month.
What's included every month
- Website (included in setup fee)
- SEO management
- AEO management
- Google Business Profile management
- Website updates included
- Monthly performance report
- 4 blog posts per month
- Missed call text back
- Quote follow-up automation
- Review automation
Frequently Asked
What does it actually cost?
£199 setup, £199 per month. No surprise fees, no annual contract. Less than £6.70 a day. One repair pays for the month.
What do you actually do every month?
We replace four jobs you would normally pay separately for: web designer (£2k-5k one-off), SEO agency (£500-1,500/month), review automation app (£40-100/month), and missed-call answering service (£50-150/month). All bundled into one price.
Do I need to do anything technical?
No tech skills needed. We built this for trades and small business owners who do not want to mess with WordPress or Wix or Google Search Console. We do all of that. You run your business.
What if I already have a website?
No problem. We can keep your existing site and improve it, or rebuild it from scratch, your call. Your domain stays the same. Your old URLs keep working. Nothing breaks for your existing customers.
How long until I see results?
We cannot promise specific numbers because nobody honest can. What we can promise is that the work gets done every week, you get a real monthly report, and most clients see their first new enquiry from Google within four to six weeks.
Can I cancel?
Three months in, then cancel any time. The website is yours forever. We hand over the domain and the codebase if you want them, or we leave the site running and just stop the management work.
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Get a Free Audit
Send us your business name and town. We'll send back a real audit of your Google listing, your website, and your top three local competitors. Same day, no sales call.