Groundworkers: Google Ads That Pay for Themselves
Our entire client list is currently UK trades businesses. Plumbers, heating engineers, paving, bathroom fitters. We know how the work comes in and we know what the marketing looks like for it. No guessing.
Real client list · ask us for a reference call · we will give you a number
Why It's Different for Groundworkers
The honest reason most groundworkers struggle online is that they hire someone whose other clients are dentists or e-commerce. The advice does not transfer. We work specifically with trades and we know how the calls actually come in.
The work coming through the door for groundworkers is mostly site clearance, retaining walls, and foundation digging. Most groundworkers are accredited with CPCS card scheme, CSCS, TrustMark, and that is one of the things groundworker customers check before they call.
What We Actually Do
Groundworkers get told the same marketing advice as everyone else, and most of it does not apply. Here is what actually works for groundworkers in 2026. The list, with no marketing spin: website built by us, Google Business Profile run by us, review automation, missed-call text-back, quote follow-ups, monthly performance report, four pieces of fresh content per month. That's the package.
Groundworkers who join the package go through the same groundworker-specific onboarding: we collect groundworker business details, photos, and existing reviews on day one. We build the groundworker site over the following week and start the groundworker SEO and Google profile work in week two.
What Most Owners Get Wrong
Here is what we tell groundworkers when they ask why their phone has slowed down. Most groundworker businesses are not ranking for the search terms that bring buying-intent calls in their area. You can spot a business that has not done the Google work because the owner is always 'a bit slow this month'. The trades with sorted listings are not slow, ever. They might be picky about which jobs they take, but slow is not a thing.
The Clients We Already Run
When we sit down with groundworkers and look at why the calls have stopped, this is what we usually find. The groundworker business has reviews, has skill, but is invisible on Google for the right local searches. What we have instead of fancy case studies: seven real businesses paying us monthly. Plumbers in three different towns. Heating engineers in two more. A paving firm. A bathroom fitter. All English-speaking owners we text directly.
Next Step: A Free Audit
If you would rather skip the audit and just ask a question, you can do that too. There is a contact form below the audit button. We answer everything within a day, usually within an hour.
The Three Things That Move the Needle
Local SEO and Google Business Profile
We do the local SEO work weekly: keyword tracking for the searches that actually convert, Google Business Profile updates with fresh photos and posts, schema markup on every page of your site, and a monthly ranking report so you can see exactly what moved.
Missed-Call Text-Back
We have seen owners on this system go from 'a quiet week' to 'fully booked' just because the missed-call text turned dropped calls into actual job enquiries. It is genuinely the highest-ROI thing in the whole package.
Review Automation
What you get over a year is the difference between 'has 12 reviews from 2023' and 'has 50 reviews, the most recent one yesterday'. Google ranks the second listing higher every time.
What It Costs
Same price for everyone. £199 for the site, £199 a month for the management. Less than £6.70 a day. We do not run special deals or limited offers. The price is the price.
Setup
£199
One-off. Covers your website. Yours to keep forever.
Monthly
£199/mo
Less than £6.70 a day. One job from Google pays for the month.
What's included every month
- Website (included in setup fee)
- SEO management
- AEO management
- Google Business Profile management
- Website updates included
- Monthly performance report
- 4 blog posts per month
- Missed call text back
- Quote follow-up automation
- Review automation
Frequently Asked
What does it actually cost?
One job from Google pays for the month. The price is £199 setup and £199 a month. Less than £6.70 a day. Cancel after the third month if it isn't working out.
What do you actually do every month?
Six things every month: Google profile updates, fresh website content, automated review requests, missed-call recovery, ranking checks, and a monthly report. No add-ons, no upsells, no surprise charges.
Do I need to do anything technical?
None at all. We are the team you would hire to handle the technical side of marketing, except cheaper, and run by one person who actually replies. You do not touch any settings, ever.
What if I already have a website?
If you have already got a website, we will migrate it over and keep your domain. Your old content stays, your pages stay, your URLs stay. Nothing breaks. We just make it faster and rebuild the bits that are not working.
How long until I see results?
Some things move quickly (Google profile improvements, missed-call recovery, more reviews) and some things take longer (search rankings, traffic). Most of our clients see noticeable improvement in the first month and bigger movement by month three.
Can I cancel?
Quick version: three months minimum, then cancel whenever you like by text. The website stays with you. No exit fees, no penalties, no admin charges.
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Get a Free Audit
Send us your business name and town. We'll send back a real audit of your Google listing, your website, and your top three local competitors. Same day, no sales call.