Pavings: A Realistic Plan to Get Busier This Quarter
If you're a paving who's good at the work but rubbish at the marketing, this is the page where you stop having to be both.
No twelve-month contracts · cancel after the third month · website yours forever
Why It's Different for Pavings
Two things matter for pavings more than anything: how fast someone can see your phone number, and whether your reviews look better than the next listing's. Get those two right and the rest is fine-tuning.
If you are a paving, you already know the bread and butter: cracked driveways and sunken paving, with patio design when the season turns. Homeowners wanting new driveways or patios, property developers, which means pavings need to be findable when those exact searches happen.
What We Actually Do
In our experience working with pavings, this is the part most paving owners do not realise. Google decides who gets called before the customer even sees a price or a review. We are your outsourced marketing department, except cheaper than one in-house hire and we actually deliver. Website, SEO, Google, reviews, missed-call recovery, content. One monthly fee, one report, one mobile number for everything.
For pavings, the version of this we run looks like weekly Google profile updates with photos from real paving jobs, four blog posts a month written for the searches pavings customers actually use, and a monthly performance report you can read on a phone.
What Most Owners Get Wrong
Talking to pavings who have come through our door, the same story comes up every time. Pavings are doing the work properly but the customers searching online cannot find them. The honest truth: most local businesses lose more work to bad Google visibility than to bad service. Your skill is fine. Your work is fine. Your prices are fine. Your problem is that Google can't find you.
The Clients We Already Run
When we sit down with pavings and look at why the calls have stopped, this is what we usually find. The paving business has reviews, has skill, but is invisible on Google for the right local searches. Honest comparison: most marketing agencies show you a wall of logos. We have a list of seven names you can verify on Google Maps. Pinnacle Plumbers, Tami Plumbing, Discount Heating NW, Optimum HVAC, M&R Property and Paving, Fylde Bathrooms, Alan's Plumbing. Look them up. They are real.
Next Step: A Free Audit
Want a second opinion on your online presence? The audit is free, takes us about 30 minutes, and tells you exactly where you are losing work to better-ranked competitors. Click the button below.
The Three Things That Move the Needle
Local SEO and Google Business Profile
Our SEO work is opinionated. We do not chase every algorithm update. We focus on the things that have moved local rankings for the last decade: relevance to the search term, prominence (reviews and citations), and proximity to the searcher. Everything else is noise.
Missed-Call Text-Back
If you cannot answer the phone (because you are on a job), the system automatically texts the caller back within seconds. The reply reads something like 'Hi, can't pick up right now, on a job. What do you need? I'll be back to you within the hour.'. About a third of those texts turn into actual jobs that would otherwise have been lost.
Review Automation
We send the request as a polite text the same day, with a single tap link to your Google profile. No app downloads, no signup, no friction. The customer is on the review page in two taps.
What It Costs
If you are budgeting, plan for £199 in month one and £199 in months two and three (the minimum term). After that it is rolling at £199/month. Cancel by text whenever you like.
Setup
£199
One-off. Covers your website. Yours to keep forever.
Monthly
£199/mo
Less than £6.70 a day. One job from Google pays for the month.
What's included every month
- Website (included in setup fee)
- SEO management
- AEO management
- Google Business Profile management
- Website updates included
- Monthly performance report
- 4 blog posts per month
- Missed call text back
- Quote follow-up automation
- Review automation
Frequently Asked
What does it actually cost?
£199 setup, £199 per month. No surprise fees, no annual contract. Less than £6.70 a day. One job from Google pays for the month.
What do you actually do every month?
We sort your Google Business Profile so it actually appears when locals search. We build you a website that loads fast on a phone. We get reviews coming in automatically after every job. We text customers back when you miss a call. And we send you a monthly report that shows what changed.
Do I need to do anything technical?
If you can text us a logo and a few photos of your work, you have done your bit. Everything else, including the boring technical stuff like SSL certificates and search console setup, is on us.
What if I already have a website?
We work with what you have got. If your current website is broken or slow, we rebuild it. If it is fine, we keep it and just sort out the SEO and Google profile. Your domain stays the same either way.
How long until I see results?
Honest answer: anyone who guarantees specific numbers is lying to you. We can guarantee the work gets done properly. The missed-call text-back system pays for itself the first time you save a job. SEO results take longer, usually three to six months for meaningful movement.
Can I cancel?
After three months you can cancel any time, no notice period, no exit fees. The website is yours to keep. We transfer the domain and the site to whoever you want.
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Get a Free Audit
Send us your business name and town. We'll send back a real audit of your Google listing, your website, and your top three local competitors. Same day, no sales call.