How to Get More Customers as an optician in the UK
Real fixes for real opticians. No marketing speak, no twelve-month contracts, no account managers who've never held a tool or seen a real job.
7 paying UK clients · all in the trades · all on monthly plans
Why It's Different for Opticians
You can spot an optician who has not done the Google work because their phone slows down at the same rate the local population grows. The trades who have done the work just keep getting busier.
Bread-and-butter jobs for opticians: specialist eyewear, contact lens fitting, deteriorating vision. The customers searching for an optician are usually adults needing regular eye tests, parents with school-age children, contact lens wearers, and they Google before they call.
What We Actually Do
Among the opticians we have already taken on, every single one had the same bottleneck. Their Google profile was half-empty and their site was not ranking for the urgent optician searches. We handle the entire online side of your business so you do not have to. That means a website rebuild if your current one is broken or slow, your Google profile sorted out and run weekly, automatic review requests going out after each job, missed-call recovery so dropped calls turn into texts, real SEO work every week, and a monthly performance report you can actually read on a phone.
Opticians get a slightly different setup than other trades. We focus the keyword targeting on the urgent optician searches (the ones with words like "contact lens fitting" and "deteriorating vision"). We structure the optician website so the phone number is always visible.
What Most Owners Get Wrong
For opticians reading this who already feel like they have tried everything, here is the bit nobody mentions. Most optician marketing advice is generic and does not actually move the needle for opticians. The thing nobody tells you when you start a trade is that being good at the work is about a third of the battle. The other two thirds are getting found and not letting calls go to voicemail. We help with both.
The Clients We Already Run
For opticians reading this who already feel like they have tried everything, here is the bit nobody mentions. Most optician marketing advice is generic and does not actually move the needle for opticians. Honest signal-to-noise: we charge real money to seven real UK businesses. We do not have free trials, partner programmes, affiliate links, or fake testimonials. Everything we do is paid for by people running their own trades businesses.
Next Step: A Free Audit
Click below for the free audit. You will get back a real document, not a templated PDF, with what we would fix and what it would cost. Read it, decide what you want to do.
The Three Things That Move the Needle
Local SEO and Google Business Profile
We do not pretend SEO is mysterious. It is mostly: clear keyword research, then doing the obvious work consistently, then measuring it. The agencies that overcomplicate it do so to justify the price. We just do the work and bill £199/month.
Missed-Call Text-Back
Every missed call gets an automatic text within seconds. The script is plain and human (we wrote it ourselves, it does not say 'this is an automated message'). Most callers reply within minutes and book a callback.
Review Automation
We integrate the reviews automation with whatever system you use to track jobs. Could be a job sheet, could be Google Calendar, could be a quick text from you. The trigger is flexible. The reply text is the same.
What It Costs
Two numbers. £199 once for the site itself, £199 every month for the management. The website is yours to keep even if you cancel. Three months minimum then rolling.
Setup
£199
One-off. Covers your website. Yours to keep forever.
Monthly
£199/mo
Less than £6.70 a day. One job from Google pays for the month.
What's included every month
- Website (included in setup fee)
- SEO management
- AEO management
- Google Business Profile management
- Website updates included
- Monthly performance report
- 4 blog posts per month
- Missed call text back
- Quote follow-up automation
- Review automation
Frequently Asked
What does it actually cost?
One job from Google pays for the month. The price is £199 setup and £199 a month. Less than £6.70 a day. Cancel after the third month if it isn't working out.
What do you actually do every month?
We replace four jobs you would normally pay separately for: web designer (£2k-5k one-off), SEO agency (£500-1,500/month), review automation app (£40-100/month), and missed-call answering service (£50-150/month). All bundled into one price.
Do I need to do anything technical?
No tech skills needed. We built this for trades and small business owners who do not want to mess with WordPress or Wix or Google Search Console. We do all of that. You run your business.
What if I already have a website?
No problem. We can keep your existing site and improve it, or rebuild it from scratch, your call. Your domain stays the same. Your old URLs keep working. Nothing breaks for your existing customers.
How long until I see results?
We cannot promise specific numbers because nobody honest can. What we can promise is that the work gets done every week, you get a real monthly report, and most clients see their first new enquiry from Google within four to six weeks.
Can I cancel?
Three months in, then cancel any time. The website is yours forever. We hand over the domain and the codebase if you want them, or we leave the site running and just stop the management work.
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Get a Free Audit
Send us your business name and town. We'll send back a real audit of your Google listing, your website, and your top three local competitors. Same day, no sales call.