Glaziers: The Practical Guide to More Calls Every Week
If you've tried Checkatrade, Bark, Yell, MyBuilder, and a relative's nephew who builds websites, and none of it brought you steady work, this is the next thing to try.
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Why It's Different for Glaziers
Marketing for glaziers is a different game from marketing for, say, a coffee shop or an estate agent. Customers are usually in a hurry, often a bit stressed, and almost always price-sensitive. Your website and Google listing have about three seconds to convince them you are the right call. Most glaziers fail at exactly that.
Most calls glaziers get are for shopfront glass, double glazing upgrades, or emergency boarding up. The work is governed by Glass and Glazing Federation (GGF), FENSA and the typical glazier customer is homeowners with broken or misted windows, those upgrading to double glazing, commercial premises. Most glaziers we work with see those exact problems make up four out of five jobs.
What We Actually Do
We work with seven UK trades businesses, and the same diagnosis keeps coming up across our glaziers and other trades clients. The common thread is search visibility, not skill. The whole package, run by us so you don't have to think about it. Website. Google profile. Reviews. SEO. Missed-call recovery. Quote follow-ups. Monthly report. You keep doing your job, we handle the online side.
Specifically for glaziers, we monitor about 25 local search terms that bring buying intent for glazier services. We update your Google profile weekly with fresh photos and posts, and we run automatic review requests after every glazier job. The whole glazier package costs £199/month.
What Most Owners Get Wrong
In our experience working with glaziers, this is the part most glazier owners do not realise. Google decides who gets called before the customer even sees a price or a review. If you ask the average local business owner what their marketing is, the answer is usually 'word of mouth'. Word of mouth is great. It is also slow, unpredictable, and dries up the moment your best customers move house. Google is the bit that backs it up.
The Clients We Already Run
For glaziers specifically, the picture looks like this. Most glaziers we speak to are losing work to two or three local competitors with better-ranked Google listings. Seven paying clients across the UK. A plumber in Pontyclun who started us in March. A plumber in Nottingham with 188 reviews on Google. A heating engineer in Liverpool. A paving contractor in Staines. A bathroom fitter in Blackpool. A heating engineer near Battle. A plumber in Cheshunt. All paying monthly.
Next Step: A Free Audit
The free audit is the no-pressure way to see what we would actually do for you. We check your site, your reviews, your Google profile, and your nearest competitors. You decide what to do with the information.
The Three Things That Move the Needle
Local SEO and Google Business Profile
We target the search terms your customers actually type, not the ones the SEO tools say have the most volume. Half the high-volume keywords in any niche are useless because they are educational searches, not buying searches. We focus on the buying ones.
Missed-Call Text-Back
The text that goes out is editable so you can change the tone if you want. We start with one we have tested across our existing trades clients and tweak from there. The default reply pulls about 30-40% engagement.
Review Automation
Most owners undercount how much reviews matter for ranking. Every additional review is a small boost to your local pack position, especially when the review mentions the service or area. The automation makes that compound silently in the background.
What It Costs
No tiers, no hidden fees, no surprise upsells: £199 setup and £199 a month. Less than £6.70 a day. One job from Google pays for the month. Cancel after three months with no fuss.
Setup
£199
One-off. Covers your website. Yours to keep forever.
Monthly
£199/mo
Less than £6.70 a day. One job from Google pays for the month.
What's included every month
- Website (included in setup fee)
- SEO management
- AEO management
- Google Business Profile management
- Website updates included
- Monthly performance report
- 4 blog posts per month
- Missed call text back
- Quote follow-up automation
- Review automation
Frequently Asked
What does it actually cost?
It is £199 a month plus a one-off £199 setup. Less than £6.70 a day. One job from Google pays for the month. Cancel anytime after the first three months.
What do you actually do every month?
Plain English: we make your business show up first when people Google for what you do nearby, we make sure no calls get lost when you cannot answer, and we show you exactly what changed every month.
Do I need to do anything technical?
We handle every technical step. Website build, hosting, domain setup, DNS, Google Business Profile verification, schema markup, analytics. None of that is your job. You just answer the phone when calls come in.
What if I already have a website?
Easy. We migrate the existing site across and keep everything that is working. The domain stays yours. We just rebuild it on faster infrastructure and fix the things that are losing you calls.
How long until I see results?
We do not guarantee a number of leads or a ranking position because nobody can do that legitimately. We guarantee the work is done, the report is honest, and the system stays running. The results follow if you let it run for the three-month minimum.
Can I cancel?
Three-month minimum, then rolling. Cancel whenever, no fuss. The website stays yours, the domain stays yours, and we send you a clean handover so nothing breaks.
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Get a Free Audit
Send us your business name and town. We'll send back a real audit of your Google listing, your website, and your top three local competitors. Same day, no sales call.