More Work for funeral-directors: Without Spending More on Ads
Most funeral-directors we speak to have been burned by an agency before. We get it. Here's why this is different and why we're cheaper than the last ones who didn't deliver.
Built specifically for UK trades and local businesses
Why It's Different for Funeral Directors
Marketing for funeral-directors is a different game from marketing for, say, a coffee shop or an estate agent. Customers are usually in a hurry, often a bit stressed, and almost always price-sensitive. Your website and Google listing have about three seconds to convince them you are the right call. Most funeral-directors fail at exactly that.
Most calls funeral-directors get are for pre-paid funeral plans, understanding costs, or immediate response needed. The work is governed by National Association of Funeral Directors (NAFD), SAIF and the typical funeral-director customer is bereaved families needing immediate funeral arrangements. Most funeral-directors we work with see those exact problems make up four out of five jobs.
What We Actually Do
In our experience working with funeral-directors, this is the part most funeral-director owners do not realise. Google decides who gets called before the customer even sees a price or a review. What you actually get: a real website (not a template), a properly run Google profile, an automated review system, missed-call text-back, four blog posts a month, and a monthly report. All in. No upsells, no add-ons, no tiered features hidden behind a 'contact sales' button.
Specifically for funeral-directors, we monitor about 25 local search terms that bring buying intent for funeral-director services. We update your Google profile weekly with fresh photos and posts, and we run automatic review requests after every funeral-director job. The whole funeral-director package costs £199/month.
What Most Owners Get Wrong
Among the funeral-directors we have already taken on, every single one had the same bottleneck. Their Google profile was half-empty and their site was not ranking for the urgent funeral-director searches. Your customers haven't disappeared. They're searching Google like they always have. The difference is now there are 80 other businesses fighting for the same three slots, and the ones with more reviews and better-optimised listings are winning.
The Clients We Already Run
Among the funeral-directors we have already taken on, every single one had the same bottleneck. Their Google profile was half-empty and their site was not ranking for the urgent funeral-director searches. The first paying client signed up in March. The seventh signed up in early April. We are growing slowly because every client gets the same level of attention, and that ceiling moves up as we add more capacity.
Next Step: A Free Audit
The free audit is the no-pressure way to see what we would actually do for you. We check your site, your reviews, your Google profile, and your nearest competitors. You decide what to do with the information.
The Three Things That Move the Needle
Local SEO and Google Business Profile
We target the search terms your customers actually type, not the ones the SEO tools say have the most volume. Half the high-volume keywords in any niche are useless because they are educational searches, not buying searches. We focus on the buying ones.
Missed-Call Text-Back
Set-up takes us about 20 minutes. We hook your business number into the system, write the auto-reply text in your tone of voice (or copy yours if you have one), and turn it on. From that moment forward, every missed call gets a text reply within ten seconds.
Review Automation
What you get over a year is the difference between 'has 12 reviews from 2023' and 'has 50 reviews, the most recent one yesterday'. Google ranks the second listing higher every time.
What It Costs
Standard price: £199 setup, £199 a month after. Less than £6.70 a day. The website is built into the setup fee and you own it outright. You can leave after three months.
Setup
£199
One-off. Covers your website. Yours to keep forever.
Monthly
£199/mo
Less than £6.70 a day. One job from Google pays for the month.
What's included every month
- Website (included in setup fee)
- SEO management
- AEO management
- Google Business Profile management
- Website updates included
- Monthly performance report
- 4 blog posts per month
- Missed call text back
- Quote follow-up automation
- Review automation
Frequently Asked
What does it actually cost?
£199 setup, £199 per month. No surprise fees, no annual contract. Less than £6.70 a day. One job from Google pays for the month.
What do you actually do every month?
Six things every month: Google profile updates, fresh website content, automated review requests, missed-call recovery, ranking checks, and a monthly report. No add-ons, no upsells, no surprise charges.
Do I need to do anything technical?
We handle every technical step. Website build, hosting, domain setup, DNS, Google Business Profile verification, schema markup, analytics. None of that is your job. You just answer the phone when calls come in.
What if I already have a website?
Easy. We migrate the existing site across and keep everything that is working. The domain stays yours. We just rebuild it on faster infrastructure and fix the things that are losing you calls.
How long until I see results?
We do not guarantee a number of leads or a ranking position because nobody can do that legitimately. We guarantee the work is done, the report is honest, and the system stays running. The results follow if you let it run for the three-month minimum.
Can I cancel?
Three-month minimum, then rolling. Cancel whenever, no fuss. The website stays yours, the domain stays yours, and we send you a clean handover so nothing breaks.
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Get a Free Audit
Send us your business name and town. We'll send back a real audit of your Google listing, your website, and your top three local competitors. Same day, no sales call.