SEO for Edinburgh Estate Agents, Without the £1,500 Agency Bill
Being good at the work isn't enough in Edinburgh anymore. You also need to show up when someone in Stockbridge or Marchmont types your trade into their phone. That's the bit we do.
No twelve-month contracts · cancel after the third month · website yours forever
Edinburgh: Why Google Decides Who Gets the Calls
If you work Edinburgh and the postcodes around it (EH), the customer base is wide but the visible listings are narrow. There are hundreds of estate-agents registered in the area but only a handful turn up on the map. We make sure you are in that handful.
Across the EH postcode area in Edinburgh, estate-agents mostly handle communication during sales and marketing quality. The neighbourhoods we see most estate-agent calls from in Edinburgh are Cramond, Morningside and Bruntsfield.
How Local SEO Actually Works for You
When we look at estate-agents in Edinburgh who have gone quiet, the cause is almost always the same one. Their Google Business Profile is half-empty and they are not ranking for the estate-agent keywords Edinburgh customers actually use. We don't sell you a thing and run. We run the entire online side of your business: Google listing, website, reviews, the lot. You get a monthly report and a phone number to text if anything is broken.
Estate Agents working Edinburgh get a slightly different setup than other trades. We focus the keyword targeting on the urgent estate-agent searches (the ones with words like "hidden fees" and "accurate property valuations"). We structure the estate-agent website so the phone number is always visible.
Bread-and-butter jobs for estate-agents: marketing quality, communication during sales, hidden fees. The customers searching for an estate-agent are usually homeowners selling property, investors selling portfolio properties, people relocating, and they Google before they call.
What Most Local Owners Get Wrong
For estate-agents covering Edinburgh, the part of this most owners miss is the local search angle. The estate-agent customers in Edinburgh Google your trade plus a neighbourhood name, and only the top three results get the call. When you ask happy customers how they'd find someone like you, almost all of them say Google. So if Google isn't showing your business, the work goes to whoever it is showing. Doesn't matter how good you are at the actual job.
Real Clients We Already Run
Estate Agents in Edinburgh are competing with 150-300 other listings for the same calls. Here is what separates the busy estate-agents from the ones whose phones have gone quiet. Right now we run online presence for seven UK businesses: plumbers in Pontyclun, Nottingham and Cheshunt, a heating engineer in Liverpool, another near Battle, a paving company in Staines, and a bathroom fitter in Blackpool. Real businesses, real card payments every month.
Next Step: A Free Audit
Click below for the free audit. You will get back a real document, not a templated PDF, with what we would fix and what it would cost. Read it, decide what you want to do.
The Three Things That Move the Needle
Local SEO and Google Business Profile
Local SEO at its core is three things: a Google Business Profile that gets updated weekly, a website that loads fast and has the right keywords on it, and citations across the directories Google trusts. We do all three properly and continuously.
Missed-Call Text-Back
It is the cheapest way to get an immediate uplift in jobs because the customers were already calling you. They just gave up when nobody answered. The auto-text catches them mid-give-up and turns them back into a real conversation.
Review Automation
Most trades sit on 5-15 reviews for years because asking is awkward. The automation removes the awkwardness. Click, send, done. The reviews accumulate in the background.
What It Costs
Flat fee: £299 once + £449/month. Less than £15 a day. After three months you can cancel any time and the website stays yours. No exit fees, no transfer admin charges, no nonsense.
Setup
£299
One-off. Covers your website. Yours to keep forever.
Monthly
£449/mo
Less than £15 a day. One extra sale pays for 8 months.
What's included every month
- Website (included in setup fee)
- SEO management
- AEO management
- Google Business Profile management
- Website updates included
- Monthly performance report
- 4 blog posts per month
- Missed call text back
- Quote follow-up automation
- Review automation
Frequently Asked
What does it actually cost?
It is £299 setup, which covers your website, then £449 a month for the ongoing management. Less than £15 a day. You can cancel after three months.
What do you actually do every month?
We sort your Google Business Profile so it actually appears when locals search. We build you a website that loads fast on a phone. We get reviews coming in automatically after every job. We text customers back when you miss a call. And we send you a monthly report that shows what changed.
Do I need to do anything technical?
No tech skills needed. We built this for trades and small business owners who do not want to mess with WordPress or Wix or Google Search Console. We do all of that. You run your business.
What if I already have a website?
No problem. We can keep your existing site and improve it, or rebuild it from scratch, your call. Your domain stays the same. Your old URLs keep working. Nothing breaks for your existing customers.
How long until I see results?
We cannot promise specific numbers because nobody honest can. What we can promise is that the work gets done every week, you get a real monthly report, and most clients see their first new enquiry from Google within four to six weeks.
Can I cancel?
Three months in, then cancel any time. The website is yours forever. We hand over the domain and the codebase if you want them, or we leave the site running and just stop the management work.
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Get a Free Audit
Send us your business name and town. We'll send back a real audit of your Google listing, your website, and your top three local competitors. Same day, no sales call.