Marketing for Drainages in Liverpool That Brings In Real Calls
Built for drainages in Liverpool who've already tried Yell, Checkatrade, Bark, MyBuilder, and a relative's nephew who builds websites. Now they want it done properly by someone who answers the phone.
No agency overhead · no account managers · no upsells
Working Liverpool as a drainage
The drainage customers in Liverpool are split roughly in half between long-term residents who already have someone they trust and newer residents (or younger ones) who Google for everything. The newer half is who you want, and Google is the only way to reach them.
Liverpool's drainages typically pick up calls from Toxteth, Childwall, Wavertree and the wider L postcode area. The most common drainage jobs in Liverpool are drain jetting and blocked drains. The pattern of call volume in Liverpool tends to follow the local property mix and seasonal demand.
What We Do
Drainages in Liverpool are competing with 80-150 other listings for the same calls. Here is what separates the busy drainages from the ones whose phones have gone quiet. Specifically: a real website hosted on Vercel (loads in under two seconds anywhere in the UK), a Google Business Profile run weekly with new posts and photos, automatic review request texts after every job, and a monthly report that shows ranking changes in plain English. That's the system.
For drainages in Liverpool, the version of this we run looks like weekly Google profile updates with photos from real drainage jobs, four blog posts a month written for the searches drainages customers actually use, and a monthly performance report you can read on a phone.
If you are a drainage, you already know the bread and butter: cctv drain surveys and blocked drains, with sewer repairs when the season turns. Homeowners with blocked or damaged drains, homebuyers needing surveys, which means drainages need to be findable when those exact searches happen.
Why Drainages Lose Calls Around Here
Across the drainages we have spoken to in Liverpool, the same pattern keeps coming up. The drainages ranking in the top three of Google Maps for Liverpool get most of the calls. Your competitors with worse work and fewer years of experience are getting more calls than you. It is not because they are better. It is because Google shows them first.
Real Clients We Already Run
When we look at drainages in Liverpool who have gone quiet, the cause is almost always the same one. Their Google Business Profile is half-empty and they are not ranking for the drainage keywords Liverpool customers actually use. We are small on purpose. Seven paying clients right now: a mix of plumbers, heating engineers, paving and bathroom fitters across England and Wales. Every one of them we know by first name. Every one of them got a real result inside the first month.
Next Step: A Free Audit
Honest framing: the audit is free because it costs us about 30 minutes of automated checks plus 10 minutes of a real human looking at the results. We do that because most owners don't trust marketing pitches anymore (rightly), and a real audit is the only way to start a useful conversation.
The Three Things That Move the Needle
Local SEO and Google Business Profile
The SEO bit covers: keyword research, on-page optimisation, technical SEO (site speed, schema, sitemaps), Google Business Profile management, citation building, and monthly ranking reports. All of it is included, no add-ons.
Missed-Call Text-Back
Every missed call gets an automatic text within seconds. The script is plain and human (we wrote it ourselves, it does not say 'this is an automated message'). Most callers reply within minutes and book a callback.
Review Automation
The reply rate sits around 30% across our existing clients, which is roughly five to six times what owners get when they ask in person. Most owners forget to ask half the time anyway.
What It Costs
There is no setup fee on top of the website. The website costs £199 once, that is the setup. Then it is £199 a month for the management. Less than £6.70 a day.
Setup
£199
One-off. Covers your website. Yours to keep forever.
Monthly
£199/mo
Less than £6.70 a day. One job from Google pays for the month.
What's included every month
- Website (included in setup fee)
- SEO management
- AEO management
- Google Business Profile management
- Website updates included
- Monthly performance report
- 4 blog posts per month
- Missed call text back
- Quote follow-up automation
- Review automation
Frequently Asked
What does it actually cost?
It is £199 setup, which covers your website, then £199 a month for the ongoing management. Less than £6.70 a day. You can cancel after three months.
What do you actually do every month?
We replace four jobs you would normally pay separately for: web designer (£2k-5k one-off), SEO agency (£500-1,500/month), review automation app (£40-100/month), and missed-call answering service (£50-150/month). All bundled into one price.
Do I need to do anything technical?
If you can text us a logo and a few photos of your work, you have done your bit. Everything else, including the boring technical stuff like SSL certificates and search console setup, is on us.
What if I already have a website?
We work with what you have got. If your current website is broken or slow, we rebuild it. If it is fine, we keep it and just sort out the SEO and Google profile. Your domain stays the same either way.
How long until I see results?
Honest answer: anyone who guarantees specific numbers is lying to you. We can guarantee the work gets done properly. The missed-call text-back system pays for itself the first time you save a job. SEO results take longer, usually three to six months for meaningful movement.
Can I cancel?
After three months you can cancel any time, no notice period, no exit fees. The website is yours to keep. We transfer the domain and the site to whoever you want.
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Get a Free Audit
Send us your business name and town. We'll send back a real audit of your Google listing, your website, and your top three local competitors. Same day, no sales call.