Marketing for Counsellors That Brings In Real Calls
If your last website cost £3,000 and brought you exactly zero jobs, this is the page you needed eighteen months ago. Read it now and don't waste another £3,000.
No agency overhead · no account managers · no upsells
Why It's Different for Counsellors
Counsellors get a steady stream of calls when their Google listing is sorted. When it is not, it dries up. There is almost no middle ground. You are either visible and busy or invisible and quietly dying.
If you cover bereavement support and work-related stress as a counsellor, your customers are searching for those exact words on Google before they call anyone. Counsellors who match those phrases on their Google listing pick up the calls before the competitors do.
What We Actually Do
Counsellors get told the same marketing advice as everyone else, and most of it does not apply. Here is what actually works for counsellors in 2026. Specifically: a real website hosted on Vercel (loads in under two seconds anywhere in the UK), a Google Business Profile run weekly with new posts and photos, automatic review request texts after every job, and a monthly report that shows ranking changes in plain English. That's the system.
For counsellors, the search terms that matter are not "counsellor" on its own. The buying-intent searches are urgent variations like "work-related stress" and "anxiety and depression". We target those exact phrases on your Google profile and on the counsellor pages of your site.
What Most Owners Get Wrong
We work with seven UK trades businesses, and the same diagnosis keeps coming up across our counsellors and other trades clients. The common thread is search visibility, not skill. Your competitors with worse work and fewer years of experience are getting more calls than you. It is not because they are better. It is because Google shows them first.
The Clients We Already Run
Here is what we tell counsellors when they ask why their phone has slowed down. Most counsellor businesses are not ranking for the search terms that bring buying-intent calls in their area. Honest comparison: most marketing agencies show you a wall of logos. We have a list of seven names you can verify on Google Maps. Pinnacle Plumbers, Tami Plumbing, Discount Heating NW, Optimum HVAC, M&R Property and Paving, Fylde Bathrooms, Alan's Plumbing. Look them up. They are real.
Next Step: A Free Audit
We're not going to chase you with five follow-up emails. Request the audit, read it, and if you want to talk you reply. If you don't, we don't pester. Promise.
The Three Things That Move the Needle
Local SEO and Google Business Profile
Most SEO agencies work in three-month cycles and do nothing in between. We work weekly. Google Business Profile post on Monday, citation check on Tuesday, ranking pull on Wednesday, content review on Thursday. By Friday we know what is working and what to change.
Missed-Call Text-Back
It is the cheapest way to get an immediate uplift in jobs because the customers were already calling you. They just gave up when nobody answered. The auto-text catches them mid-give-up and turns them back into a real conversation.
Review Automation
The reply rate sits around 30% across our existing clients, which is roughly five to six times what owners get when they ask in person. Most owners forget to ask half the time anyway.
What It Costs
There is no setup fee on top of the website. The website costs £199 once, that is the setup. Then it is £199 a month for the management. Less than £6.70 a day.
Setup
£199
One-off. Covers your website. Yours to keep forever.
Monthly
£199/mo
Less than £6.70 a day. One job from Google pays for the month.
What's included every month
- Website (included in setup fee)
- SEO management
- AEO management
- Google Business Profile management
- Website updates included
- Monthly performance report
- 4 blog posts per month
- Missed call text back
- Quote follow-up automation
- Review automation
Frequently Asked
What does it actually cost?
£199 once + £199/month. The website is yours to keep even if you cancel. The minimum is three months so we have time to actually move the needle.
What do you actually do every month?
Specifically: build and host your website, run your Google Business Profile weekly, set up review automation, set up missed-call text-back, write four blog posts a month, send a monthly report. That is the full list.
Do I need to do anything technical?
No. You do not need to do anything technical at any point. We handle the website, the Google profile, the SEO, the reviews, all of it. The only thing we ask for is information about your business and a few photos if you have them.
What if I already have a website?
Fine. We will migrate it over. The domain stays in your name. The content comes with it. The bits that work, we keep. The bits that do not, we replace.
How long until I see results?
Truthfully, we cannot put a number on it because every business is different. What we can tell you is what happened with our existing clients: most started seeing extra calls from Google within four to six weeks and meaningful ranking improvements by month three.
Can I cancel?
Three months is the minimum because that is how long it takes to do meaningful SEO work. After that you can leave whenever you want. Website yours, domain yours, no exit fees.
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Get a Free Audit
Send us your business name and town. We'll send back a real audit of your Google listing, your website, and your top three local competitors. Same day, no sales call.