SEO for Stoke-on-Trent Chimney Sweeps, Without the £1,500 Agency Bill
Stoke-on-Trent is a tough market for chimney-sweeps. The good news: most of your competitors have terrible Google listings. We exploit that.
7 paying UK clients · all in the trades · all on monthly plans
Stoke-on-Trent: Why Google Decides Who Gets the Calls
We see clear patterns in Stoke-on-Trent: most calls for chimney-sweeps come from people in Tunstall, Stoke, and customers who searched for 'chimney-sweep near Stafford' or 'chimney-sweep in Tunstall'. The trades that target those exact searches get most of the work.
In Stoke-on-Trent, the catchment for chimney-sweeps includes Trentham, Fenton, Tunstall, and the wider ST area. Calls for chimney inspections and smoke problems make up the bulk of what comes through the door.
How Local SEO Actually Works for You
When we look at chimney-sweeps in Stoke-on-Trent who have gone quiet, the cause is almost always the same one. Their Google Business Profile is half-empty and they are not ranking for the chimney-sweep keywords Stoke-on-Trent customers actually use. Not a DIY platform. Not a course. Not a coaching call. We do all of it for you. Website, Google profile, reviews, SEO, missed-call recovery, monthly report. Done.
Chimney Sweeps working Stoke-on-Trent get a slightly different setup than other trades. We focus the keyword targeting on the urgent chimney-sweep searches (the ones with words like "cowl fitting" and "soot build-up"). We structure the chimney-sweep website so the phone number is always visible.
Bread-and-butter jobs for chimney-sweeps: bird nests in chimneys, smoke problems, chimney inspections. The customers searching for a chimney-sweep are usually homeowners with wood burners or open fires, landlords with chimney properties, and they Google before they call.
What Most Local Owners Get Wrong
Across the chimney-sweeps we have spoken to in Stoke-on-Trent, the same pattern keeps coming up. The chimney-sweeps ranking in the top three of Google Maps for Stoke-on-Trent get most of the calls. Most owners blame the economy when their phone goes quiet. The actual cause is almost always the same: a competitor with a better Google listing has taken your spot in the local 3-pack. That's it. That's the fix.
Real Clients We Already Run
Across the chimney-sweeps we have spoken to in Stoke-on-Trent, the same pattern keeps coming up. The chimney-sweeps ranking in the top three of Google Maps for Stoke-on-Trent get most of the calls. The honest version: we have seven paying clients. That is why we can give every one of them a phone number and answer it. When we have seventy, we will still give you a phone number, but a different one.
Next Step: A Free Audit
If you want to know whether any of this would actually work for your business, the fastest answer is a free audit. We pull your Google listing, look at your site, check who's ranking above you locally, and tell you what we'd fix. No sales pitch attached. No commitment.
The Three Things That Move the Needle
Local SEO and Google Business Profile
SEO done properly: we research the search terms your customers actually use (not the ones an SEO tool says you should target), optimise your site and Google profile for those terms, and check rankings every week so we can adjust if something stops working.
Missed-Call Text-Back
Every missed call gets an automatic text within seconds. The script is plain and human (we wrote it ourselves, it does not say 'this is an automated message'). Most callers reply within minutes and book a callback.
Review Automation
Most trades sit on 5-15 reviews for years because asking is awkward. The automation removes the awkwardness. Click, send, done. The reviews accumulate in the background.
What It Costs
It is £199 a month plus a one-off £199 setup that covers your website. Less than £6.70 a day. One job from Google pays for the month. Three-month minimum, no contracts after that.
Setup
£199
One-off. Covers your website. Yours to keep forever.
Monthly
£199/mo
Less than £6.70 a day. One job from Google pays for the month.
What's included every month
- Website (included in setup fee)
- SEO management
- AEO management
- Google Business Profile management
- Website updates included
- Monthly performance report
- 4 blog posts per month
- Missed call text back
- Quote follow-up automation
- Review automation
Frequently Asked
What does it actually cost?
£199 setup, £199 per month. No surprise fees, no annual contract. Less than £6.70 a day. One job from Google pays for the month.
What do you actually do every month?
We replace four jobs you would normally pay separately for: web designer (£2k-5k one-off), SEO agency (£500-1,500/month), review automation app (£40-100/month), and missed-call answering service (£50-150/month). All bundled into one price.
Do I need to do anything technical?
No tech skills needed. We built this for trades and small business owners who do not want to mess with WordPress or Wix or Google Search Console. We do all of that. You run your business.
What if I already have a website?
No problem. We can keep your existing site and improve it, or rebuild it from scratch, your call. Your domain stays the same. Your old URLs keep working. Nothing breaks for your existing customers.
How long until I see results?
We cannot promise specific numbers because nobody honest can. What we can promise is that the work gets done every week, you get a real monthly report, and most clients see their first new enquiry from Google within four to six weeks.
Can I cancel?
Three months in, then cancel any time. The website is yours forever. We hand over the domain and the codebase if you want them, or we leave the site running and just stop the management work.
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Get a Free Audit
Send us your business name and town. We'll send back a real audit of your Google listing, your website, and your top three local competitors. Same day, no sales call.