Honest Local SEO for Care Homes Working Northampton and Around
We work with care-homes across Northampton who were sick of being invisible on Google while less experienced competitors got all the calls.
Run by one person · UK-based · British English only
Northampton: Why Google Decides Who Gets the Calls
Northampton is interesting because the housing is victorian terraces from the shoe industry era, inter-war semis, and modern estates on the outskirts and that drives the kind of jobs that come up. The customers are mostly searching by area name (think 'care-home in Duston' or 'care-home near Abington') so the local SEO needs to be tuned for those exact phrases.
For care-homes working Northampton, the busy postcodes are usually NN, with steady call volume from Great Houghton, Weston Favell and Moulton. Typical care-home jobs in Northampton: cqc ratings, specialist care needs.
How Local SEO Actually Works for You
For care-homes working Northampton, the picture looks like this. Most care-homes in Northampton are losing work to a handful of competitors with better-ranked Google listings. Imagine the bits of marketing you have been told you should do but never had time for: that is the list we tick off every month. Google profile updates, fresh content, review requests, ranking checks, listing audits. All of it.
Specifically for care-homes in Northampton, we monitor about 25 local search terms that bring buying intent for care-home services. We update your Google profile weekly with fresh photos and posts, and we run automatic review requests after every care-home job. The whole care-home package costs £199/month.
Most calls care-homes get are for cqc ratings, specialist care needs, or distance from family. The work is governed by Care Quality Commission (CQC, England), Care Inspectorate (Scotland), CIW (Wales) and the typical care-home customer is families seeking care for elderly relatives, hospital discharge planners, social workers. Most care-homes we work with see those exact problems make up four out of five jobs.
What Most Local Owners Get Wrong
Across the care-homes we have spoken to in Northampton, the same pattern keeps coming up. The care-homes ranking in the top three of Google Maps for Northampton get most of the calls. Most owners we speak to have tried something. A website built by a friend. A Yell listing. A few hundred quid on Facebook ads. None of it worked because none of it fixed the actual problem: Google doesn't know they exist.
Real Clients We Already Run
In Northampton, the care-homes who keep their diary full are not the cheapest or the best. They are the ones whose Google listing turns up first when somebody searches for care-home services in Northampton. We get your care-home listing into that group. Seven paying clients across the UK. A plumber in Pontyclun who started us in March. A plumber in Nottingham with 188 reviews on Google. A heating engineer in Liverpool. A paving contractor in Staines. A bathroom fitter in Blackpool. A heating engineer near Battle. A plumber in Cheshunt. All paying monthly.
Next Step: A Free Audit
Click the audit button. Spend 20 seconds telling us your business name. Get a real audit back the same day, often within an hour. Decide whether to hire us afterwards. That is the entire process.
The Three Things That Move the Needle
Local SEO and Google Business Profile
We track every keyword you should be ranking for and check positions weekly. When something drops, we fix it that week, not next month. The monthly report shows every keyword and the change versus last month, in plain English.
Missed-Call Text-Back
Most owners we set this up for save the cost of the entire month's package in the first week, just from missed-call recoveries. It is the part of the system that pays back fastest.
Review Automation
Reviews show up in two places that matter: on your Google Business Profile (where new prospects see them) and as a ranking signal (Google rewards businesses with steady, recent review flow). We feed both at the same time.
What It Costs
No tiers, no hidden fees, no surprise upsells: £199 setup and £199 a month. Less than £6.70 a day. One job from Google pays for the month. Cancel after three months with no fuss.
Setup
£199
One-off. Covers your website. Yours to keep forever.
Monthly
£199/mo
Less than £6.70 a day. One job from Google pays for the month.
What's included every month
- Website (included in setup fee)
- SEO management
- AEO management
- Google Business Profile management
- Website updates included
- Monthly performance report
- 4 blog posts per month
- Missed call text back
- Quote follow-up automation
- Review automation
Frequently Asked
What does it actually cost?
Two numbers, no surprises. £199 for the website itself (built and hosted by us, yours to keep). £199 a month after that for the management. Three months minimum.
What do you actually do every month?
Six things every month: Google profile updates, fresh website content, automated review requests, missed-call recovery, ranking checks, and a monthly report. No add-ons, no upsells, no surprise charges.
Do I need to do anything technical?
We handle every technical step. Website build, hosting, domain setup, DNS, Google Business Profile verification, schema markup, analytics. None of that is your job. You just answer the phone when calls come in.
What if I already have a website?
Easy. We migrate the existing site across and keep everything that is working. The domain stays yours. We just rebuild it on faster infrastructure and fix the things that are losing you calls.
How long until I see results?
We do not guarantee a number of leads or a ranking position because nobody can do that legitimately. We guarantee the work is done, the report is honest, and the system stays running. The results follow if you let it run for the three-month minimum.
Can I cancel?
Three-month minimum, then rolling. Cancel whenever, no fuss. The website stays yours, the domain stays yours, and we send you a clean handover so nothing breaks.
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Get a Free Audit
Send us your business name and town. We'll send back a real audit of your Google listing, your website, and your top three local competitors. Same day, no sales call.