Local SEO for Care Homes in Brighton That Actually Ranks
Built for care-homes in Brighton who've already tried Yell, Checkatrade, Bark, MyBuilder, and a relative's nephew who builds websites. Now they want it done properly by someone who answers the phone.
No twelve-month contracts · cancel after the third month · website yours forever
Brighton: Why Google Decides Who Gets the Calls
Brighton is a particular kind of market. Seaside resort, Regency architecture, cultural capital of the South, Royal Pavilion. The housing is mostly regency terraces and squares, victorian and edwardian seaside villas, modern marina developments. We see calls coming from Kemptown, Seven Dials, and the surrounding BN postcodes. If you cover those areas and you are not in the top of Google for them, that is the leak.
In Brighton, the catchment for care-homes includes Hanover, Woodingdean, North Laine, and the wider BN area. Calls for specialist care needs and finding available places make up the bulk of what comes through the door.
How Local SEO Actually Works for You
Across the care-homes we have spoken to in Brighton, the same pattern keeps coming up. The care-homes ranking in the top three of Google Maps for Brighton get most of the calls. Specifically: a real website hosted on Vercel (loads in under two seconds anywhere in the UK), a Google Business Profile run weekly with new posts and photos, automatic review request texts after every job, and a monthly report that shows ranking changes in plain English. That's the system.
Most care-homes in Brighton we work with already have a website that is not ranking for care-home searches and a Google profile that is half-empty. We rebuild the care-home website on faster infrastructure and rebuild the care-home profile from scratch with proper categories, photos and weekly posts.
Most care-homes get the same kinds of calls: finding available places, cqc ratings, and specialist care needs. Care Homes who show up first when somebody types those phrases into Google get the lion's share of the calls in their area.
What Most Local Owners Get Wrong
For care-homes working Brighton (especially around Kemptown and Seven Dials), this is the unflattering bit nobody warns care-home owners about. Most care-homes in Brighton are invisible for the urgent searches that bring jobs. Your competitors with worse work and fewer years of experience are getting more calls than you. It is not because they are better. It is because Google shows them first.
Real Clients We Already Run
For care-homes working Brighton, the picture looks like this. Most care-homes in Brighton are losing work to a handful of competitors with better-ranked Google listings. We do not have testimonials. We have card payments. Seven of them every month, all from real UK trades businesses you can find on Google. The mix is plumbers in three towns, heating engineers in two more, a paving firm in Staines, and a bathroom fitter in Blackpool.
Next Step: A Free Audit
Next step is dead simple: click the free audit button, give us your business name and town, and we send back a real one-page assessment within a day. If you like it, we can talk about taking it further. If not, no worries.
The Three Things That Move the Needle
Local SEO and Google Business Profile
Our SEO work is opinionated. We do not chase every algorithm update. We focus on the things that have moved local rankings for the last decade: relevance to the search term, prominence (reviews and citations), and proximity to the searcher. Everything else is noise.
Missed-Call Text-Back
Every missed call gets an automatic text within seconds. The script is plain and human (we wrote it ourselves, it does not say 'this is an automated message'). Most callers reply within minutes and book a callback.
Review Automation
We integrate the reviews automation with whatever system you use to track jobs. Could be a job sheet, could be Google Calendar, could be a quick text from you. The trigger is flexible. The reply text is the same.
What It Costs
It is £199 a month plus a one-off £199 setup that covers your website. Less than £6.70 a day. One job from Google pays for the month. Three-month minimum, no contracts after that.
Setup
£199
One-off. Covers your website. Yours to keep forever.
Monthly
£199/mo
Less than £6.70 a day. One job from Google pays for the month.
What's included every month
- Website (included in setup fee)
- SEO management
- AEO management
- Google Business Profile management
- Website updates included
- Monthly performance report
- 4 blog posts per month
- Missed call text back
- Quote follow-up automation
- Review automation
Frequently Asked
What does it actually cost?
It is £199 setup, which covers your website, then £199 a month for the ongoing management. Less than £6.70 a day. You can cancel after three months.
What do you actually do every month?
Specifically: build and host your website, run your Google Business Profile weekly, set up review automation, set up missed-call text-back, write four blog posts a month, send a monthly report. That is the full list.
Do I need to do anything technical?
Nothing technical, no. We do all the work. You give us the basic details, we handle the rest. If something needs your input we will text or email and ask in plain English.
What if I already have a website?
Most of our current clients had a website before us. We brought theirs across without losing any URLs or domain authority. Yours would work the same way.
How long until I see results?
Different things move at different speeds. The missed-call system catches calls from day one. Google profile changes show in days. Search rankings take months. We are upfront about all of this from the start.
Can I cancel?
Three months, then it is month-to-month. Cancel by text. The website stays online (you keep the domain and the site), we just stop running the SEO and Google profile side of it.
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Get a Free Audit
Send us your business name and town. We'll send back a real audit of your Google listing, your website, and your top three local competitors. Same day, no sales call.