How Belfast Care Homes Are Filling Their Diary from Google
We get care-homes in Belfast more calls from Google. That's it. Nothing else. No social media, no influencer marketing, no complicated funnel. Just better local search.
Built specifically for UK trades and local businesses
Working Belfast as a care-home
If you are a care-home in Belfast and you are wondering why the new business in Malone is suddenly busier than you, the answer is almost certainly that they sorted their Google Business Profile and you have not. We sort yours.
If you cover Ormeau, Stranmillis, East Belfast and the surrounding BT postcodes as a care-home in Belfast, your customers are mostly searching for specialist care needs or cqc ratings. The care-home work in Belfast tends to come in waves once your Google listing starts ranking for the right neighbourhood searches.
What We Do
For care-homes working Belfast (especially around Malone and East Belfast), this is the unflattering bit nobody warns care-home owners about. Most care-homes in Belfast are invisible for the urgent searches that bring jobs. The whole package, run by us so you don't have to think about it. Website. Google profile. Reviews. SEO. Missed-call recovery. Quote follow-ups. Monthly report. You keep doing your job, we handle the online side.
Specifically for care-homes in Belfast, we monitor about 25 local search terms that bring buying intent for care-home services. We update your Google profile weekly with fresh photos and posts, and we run automatic review requests after every care-home job. The whole care-home package costs £199/month.
Most calls care-homes get are for cqc ratings, specialist care needs, or distance from family. The work is governed by Care Quality Commission (CQC, England), Care Inspectorate (Scotland), CIW (Wales) and the typical care-home customer is families seeking care for elderly relatives, hospital discharge planners, social workers. Most care-homes we work with see those exact problems make up four out of five jobs.
Why Care Homes Lose Calls Around Here
Across the care-homes we have spoken to in Belfast, the same pattern keeps coming up. The care-homes ranking in the top three of Google Maps for Belfast get most of the calls. Most owners we speak to have tried something. A website built by a friend. A Yell listing. A few hundred quid on Facebook ads. None of it worked because none of it fixed the actual problem: Google doesn't know they exist.
Real Clients We Already Run
Care Homes in Belfast are competing with 100-200 other listings for the same calls. Here is what separates the busy care-homes from the ones whose phones have gone quiet. Small client list, on purpose. Seven UK trades businesses, each on a monthly plan, each with the same mobile number to text. The plan is to keep growing slowly enough that the service quality stays the same.
Next Step: A Free Audit
The free audit is the no-pressure way to see what we would actually do for you. We check your site, your reviews, your Google profile, and your nearest competitors. You decide what to do with the information.
The Three Things That Move the Needle
Local SEO and Google Business Profile
We track every keyword you should be ranking for and check positions weekly. When something drops, we fix it that week, not next month. The monthly report shows every keyword and the change versus last month, in plain English.
Missed-Call Text-Back
When you are on a job and the phone rings, you cannot always answer. The system fires off a text within seconds: 'Hi, can't pick up right now, I'll be back to you shortly. What's the issue?'. Roughly a third of those calls turn into jobs you would otherwise have lost completely.
Review Automation
Review automation means you never have to ask 'mind leaving a review?' in person again. The system does it for you, by text, the same day. Customers who would have forgotten get reminded. Your Google profile fills up.
What It Costs
Total cost: £199 setup, then £199 each month. Less than £6.70 a day. Compare that to one Checkatrade subscription that locks you into twelve months for the same price and gives you nothing but a listing.
Setup
£199
One-off. Covers your website. Yours to keep forever.
Monthly
£199/mo
Less than £6.70 a day. One job from Google pays for the month.
What's included every month
- Website (included in setup fee)
- SEO management
- AEO management
- Google Business Profile management
- Website updates included
- Monthly performance report
- 4 blog posts per month
- Missed call text back
- Quote follow-up automation
- Review automation
Frequently Asked
What does it actually cost?
£199 setup, £199 per month. No surprise fees, no annual contract. Less than £6.70 a day. One job from Google pays for the month.
What do you actually do every month?
Three things, ranked by how quickly they pay back: missed-call text-back (instant), Google Business Profile management (weeks), and SEO (months). All three are included. No tiered features.
Do I need to do anything technical?
We handle every technical step. Website build, hosting, domain setup, DNS, Google Business Profile verification, schema markup, analytics. None of that is your job. You just answer the phone when calls come in.
What if I already have a website?
Easy. We migrate the existing site across and keep everything that is working. The domain stays yours. We just rebuild it on faster infrastructure and fix the things that are losing you calls.
How long until I see results?
We do not guarantee a number of leads or a ranking position because nobody can do that legitimately. We guarantee the work is done, the report is honest, and the system stays running. The results follow if you let it run for the three-month minimum.
Can I cancel?
Three-month minimum, then rolling. Cancel whenever, no fuss. The website stays yours, the domain stays yours, and we send you a clean handover so nothing breaks.
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Get a Free Audit
Send us your business name and town. We'll send back a real audit of your Google listing, your website, and your top three local competitors. Same day, no sales call.