How Northampton Builders Are Climbing Google Right Now
We work with builders across Northampton who were sick of being invisible on Google while less experienced competitors got all the calls.
Run by one person · UK-based · British English only
Northampton: Why Google Decides Who Gets the Calls
Northampton is interesting because the housing is victorian terraces from the shoe industry era, inter-war semis, and modern estates on the outskirts and that drives the kind of jobs that come up. The customers are mostly searching by area name (think 'builder in Duston' or 'builder near Abington') so the local SEO needs to be tuned for those exact phrases.
If you cover Great Houghton, Duston, Kingsthorpe and the surrounding NN postcodes as a builder in Northampton, your customers are mostly searching for structural repairs or loft conversions. The builder work in Northampton tends to come in waves once your Google listing starts ranking for the right neighbourhood searches.
How Local SEO Actually Works for You
When we look at builders in Northampton who have gone quiet, the cause is almost always the same one. Their Google Business Profile is half-empty and they are not ranking for the builder keywords Northampton customers actually use. What you actually get: a real website (not a template), a properly run Google profile, an automated review system, missed-call text-back, four blog posts a month, and a monthly report. All in. No upsells, no add-ons, no tiered features hidden behind a 'contact sales' button.
Specifically for builders in Northampton, we monitor about 25 local search terms that bring buying intent for builder services. We update your Google profile weekly with fresh photos and posts, and we run automatic review requests after every builder job. The whole builder package costs £199/month.
Most calls builders get are for loft conversions, renovations, or structural repairs. The work is governed by Federation of Master Builders (FMB), NHBC, TrustMark and the typical builder customer is homeowners planning extensions, renovations, or property developers. Most builders we work with see those exact problems make up four out of five jobs.
What Most Local Owners Get Wrong
For builders covering Northampton, the part of this most owners miss is the local search angle. The builder customers in Northampton Google your trade plus a neighbourhood name, and only the top three results get the call. There are two kinds of local businesses right now: the ones at the top of Google for their area, and the ones whose phones are quietly drying up. There's almost no middle ground anymore.
Real Clients We Already Run
For builders working Northampton (especially around Duston and Abington), this is the unflattering bit nobody warns builder owners about. Most builders in Northampton are invisible for the urgent searches that bring jobs. What we have instead of fancy case studies: seven real businesses paying us monthly. Plumbers in three different towns. Heating engineers in two more. A paving firm. A bathroom fitter. All English-speaking owners we text directly.
Next Step: A Free Audit
Click the audit button. Spend 20 seconds telling us your business name. Get a real audit back the same day, often within an hour. Decide whether to hire us afterwards. That is the entire process.
The Three Things That Move the Needle
Local SEO and Google Business Profile
What we measure: keyword positions, Google Business Profile views, direction requests, calls from the listing, and form fills on your website. The monthly report shows all of these versus the previous month with no marketing spin.
Missed-Call Text-Back
When you are on a job and the phone rings, you cannot always answer. The system fires off a text within seconds: 'Hi, can't pick up right now, I'll be back to you shortly. What's the issue?'. Roughly a third of those calls turn into jobs you would otherwise have lost completely.
Review Automation
Reviews show up in two places that matter: on your Google Business Profile (where new prospects see them) and as a ranking signal (Google rewards businesses with steady, recent review flow). We feed both at the same time.
What It Costs
Same price for everyone. £199 for the site, £199 a month for the management. Less than £6.70 a day. We do not run special deals or limited offers. The price is the price.
Setup
£199
One-off. Covers your website. Yours to keep forever.
Monthly
£199/mo
Less than £6.70 a day. One extension pays for over 12 years.
What's included every month
- Website (included in setup fee)
- SEO management
- AEO management
- Google Business Profile management
- Website updates included
- Monthly performance report
- 4 blog posts per month
- Missed call text back
- Quote follow-up automation
- Review automation
Frequently Asked
What does it actually cost?
All in: £199 setup (one-off, covers the website, yours to keep) and £199 a month for everything else. We do not do tiered pricing or upsells. That is the price.
What do you actually do every month?
Three things, ranked by how quickly they pay back: missed-call text-back (instant), Google Business Profile management (weeks), and SEO (months). All three are included. No tiered features.
Do I need to do anything technical?
We handle every technical step. Website build, hosting, domain setup, DNS, Google Business Profile verification, schema markup, analytics. None of that is your job. You just answer the phone when calls come in.
What if I already have a website?
Easy. We migrate the existing site across and keep everything that is working. The domain stays yours. We just rebuild it on faster infrastructure and fix the things that are losing you calls.
How long until I see results?
We do not guarantee a number of leads or a ranking position because nobody can do that legitimately. We guarantee the work is done, the report is honest, and the system stays running. The results follow if you let it run for the three-month minimum.
Can I cancel?
Three-month minimum, then rolling. Cancel whenever, no fuss. The website stays yours, the domain stays yours, and we send you a clean handover so nothing breaks.
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Get a Free Audit
Send us your business name and town. We'll send back a real audit of your Google listing, your website, and your top three local competitors. Same day, no sales call.