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SwiftLead - websites, SEO and ads for local businesses

Terms of Service

Last updated: 30 October 2026

These terms apply to every service SwiftLead provides to your business. You accept them when you pay. You are buying for your business, not as a consumer.

1. Your package

Your package is the one on your order or invoice: the setup fee, the monthly price and what is included. Nothing said on a call, in a message or in a sales chat adds to it unless we confirm it in writing as a change to your package.

Managed includes: your website, designed for you, hosted and looked after; your Google profile looked after, with posts, photos and replies to your reviews; 4 blog posts a month on your website; and a monthly report in the first week of every month. Missed-call text-back is added where your phone setup allows it. Managed + Ads adds one ad platform, Google Ads or Local Services Ads, set up and run for you.

2. Paying

You pay the setup fee and your first month before we start. After that, each month is paid in advance, on the same date, by the card we hold on file. You authorise us to take each payment.

3. If a payment fails

We retry it and tell you. If it is still unpaid after 7 days, all work pauses. After 14 days we may take your website offline. After 30 days we may end your service, and every fee up to the end of your minimum term or notice period becomes due at once. A pause does not stop or reduce your monthly fee. Late amounts carry interest and compensation under the Late Payment of Commercial Debts (Interest) Act 1998.

4. Minimum term and cancelling: 30 days' written notice

There is a 3-month minimum from your start date. After that your service runs month to month until you cancel.

To cancel, you must give us 30 days' written notice by email to james.wilson@swiftlead.co.uk. Your notice runs 30 days from the day we receive it, or to the end of your minimum term if that is later. Until then your service and your payments carry on as normal. No part of your service can be cancelled, paused or reduced without this notice, and stopping a payment is not notice. We will confirm your end date in writing.

5. No refunds

Setup and monthly fees are not refundable, in whole or in part. That includes the current month, any month you did not use and leaving early.

6. No promised results

We do the work. We do not guarantee rankings, calls, enquiries, reviews, sales or any other result. Google, Meta and other platforms make their own decisions on rankings, approvals, suspensions and outages, and we are not responsible for those decisions.

7. Your part

You give us the access, photos, information and approvals we ask for, and you keep them accurate (licences, accreditations, prices and areas). If you are late with any of these, we carry on with what we can, and your fees do not pause or reduce. If you do not reply to a draft or preview within 5 working days, we may publish it. You are responsible for what we publish from the information you gave us.

8. How we work

We choose and may change our methods, tools, suppliers and timing, as long as you still get what your package includes. Support is in writing, by WhatsApp or email, on weekdays.

9. Ads

You pay your ad spend in advance, directly to the ad platform on your own card, up to a monthly limit you set. We never pay ad spend for you. Our ads fee is due whether or not ads are running, including while they are paused for verification, billing or approval on your side. When you leave, we pause the campaigns we manage by your end date.

10. Who owns what

Everything we create for you stays SwiftLead's: the website, its design, code, animations, films and templates, the text and blog posts we write, our software, and any phone number we provide (such as your text-back number). You may use them only while your service is active and paid up. Nothing we create is handed over when your service ends.

The one exception is a website you paid for in full as a one-off build: once every invoice is paid, that website is yours, except SwiftLead’s code, templates and animations.

Your logo, your own photos, your Google profile and the information you give us stay yours. If we hold your domain for you, we transfer it to you, and send back your own photos, once every invoice is paid, if you ask within 30 days of your end date. Your website and hosting stop on your end date.

11. Liability

Our total liability to you is limited to the fees you paid us in the 3 months before the claim. We are not liable for lost profit, lost business, lost enquiries, lost data or indirect loss, or for anything a third-party platform does. Nothing in these terms limits liability that the law does not allow us to limit, such as for death or injury caused by negligence, or for fraud.

12. If we end the service

We may end your service with 30 days’ written notice for any reason. We may end it at once if you do not pay, if you are abusive to us, or if you ask us to do something unlawful or misleading.

13. Your customers' details

We handle your customers’ details (enquiries, calls, messages and reviews) on your behalf and only to deliver your service, as our privacy notice explains.

14. Changes

We may change these terms or our prices with 30 days’ written notice. If you carry on after that date, you accept the change.

15. Law

These terms are governed by the law of England and Wales.

SwiftLead · james.wilson@swiftlead.co.uk · 07405 541808